How Jane Used Instagram Banking To Grow Her Business

By Soko Directory Team / Published September 29, 2022 | 12:13 am





Jane has been running a salon and a small boutique business for the past 3 years offering an array of services and products at Naivas, Outering Road, next to Allsopps.

We met Jane when she was attending to her customer and engaging with her phone which was constantly ringing with potential clients eager to book her services. It was obvious she was always busy.

She did all the work by herself; from undoing the hair to washing, to blow-drying, to braiding. She says her customers would not let anyone else touch their hair but herself. A first-time visitor would be forgiven to think that she was selfishly overworking.

“I tried to get a helping hand but they told me they would leave. I think it is because of the trust that I have cultivated with them over a long period. Business is about trust and one should never lose it” she said.

Immediately after finishing her university education, Jane joined a long list of millions of Kenyan youths milling around, searching for employment opportunities. With the unemployment rate in Kenya being at its highest in history, at 37 percent, finding a job is like trying to milk a male elephant.

She decided to study braiding, beauty, and therapy. “It was not easy to start a business with little capital, I had to do freelance work; that is walking from house to house and asking potential clients whether they needed my services. That is how I made a series of loyal customers,” she says.

After a year of doing “freelance”, she saved enough to set up her salon. Now she serves two to three customers a day, most of them students who reside in the nearby Qwetu Hostels. She has never lacked since then. “It was the best decision I ever made.”

She attributes the success of her salon to social media, especially Instagram. She says her business received a boost when she set up an Instagram account where she posts creative artwork about her salon and the services she offers, as well as testimonials from her delighted clients.

“I get so many inquiries from potential customers who see my services via Instagram. I have also started going out to those who stay a bit far and cannot make it to the Salon. This I do over the weekends,” she added.

Jane says the most important thing anyone with a business, however small, can do, is to have a bank account and have customers send their payments to it, either directly or via M-Pesa. “A bank account will define you. It will improve your credit and will show your financial discipline.”

She banks with UBA Kenya; one she says has played a major role in bolstering her business. Whenever she runs short of stock and is in urgent need of cash, she says, due to her long relationship with the bank, she gets higher overdrafts on her account which she pays after a short period.

To grow her business, she recently applied for an unsecured personal loan, hoping to get a max of 5 million shillings to widen her business to other places. She currently has u care account with UBA Kenya for her two kids where she saves cash and earns interest.

“Being on Instagram has worked magic with my bank account. This is because UBA Kenya is the first bank to introduce Instagram Banking in Kenya and I have never known any other better innovation,” she said, smiling.

She was talking about the UBA Kenya Leo banking service. Leo is a virtual banking service that UBA Kenya had introduced on WhatsApp, Facebook Messenger, and now on Instagram and Apple Business chat. Through Leo, one can transact and make payments without leaving Instagram or without requiring additional banking apps.

“For me, it is the convenience. Instagram is my favorite app. It is what gives me customers. Now, Leo is there, and it is the app that I spend most of my time on, which means I will be able to transact while at the same time engaging with my customers,” she said.

To join Leo on Instagram, Jane opened an account with UBA Bank Kenya, (an account can be opened at any branch). She then opened her Instagram and followed the officialubachatbanking, a verified account on Instagram. She then sent a DM to Leo by just saying “Hi”. She received a DM on how to register for the service. She had access to her bank account and started to transact, check her statement, transfer funds to M-Pesa, top-up airtime, and much more.

“I love Leo because it is easy and simple: All you need is to open an account with UBA Kenya, have an Instagram account, follow the UBA Kenya official page, send them a DM and you will be good to go. Leo is also free: Instagram, just like other social media platforms is free. Being an interactive platform, you do not have to leave it to look for your banking app if the transaction you need to make is within the listed ones,” she said.




About Soko Directory Team

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

View other posts by Soko Directory Team


More Articles From This Author








Trending Stories










Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE



ARCHIVES

2022
  • January 2022 (293)
  • February 2022 (329)
  • March 2022 (360)
  • April 2022 (294)
  • May 2022 (271)
  • June 2022 (232)
  • July 2022 (278)
  • August 2022 (253)
  • September 2022 (246)
  • October 2022 (196)
  • November 2022 (230)
  • December 2022 (10)
  • 2021
  • January 2021 (182)
  • February 2021 (227)
  • March 2021 (325)
  • April 2021 (259)
  • May 2021 (285)
  • June 2021 (273)
  • July 2021 (277)
  • August 2021 (232)
  • September 2021 (271)
  • October 2021 (305)
  • November 2021 (364)
  • December 2021 (249)
  • 2020
  • January 2020 (272)
  • February 2020 (310)
  • March 2020 (390)
  • April 2020 (321)
  • May 2020 (335)
  • June 2020 (327)
  • July 2020 (333)
  • August 2020 (276)
  • September 2020 (214)
  • October 2020 (233)
  • November 2020 (242)
  • December 2020 (187)
  • 2019
  • January 2019 (251)
  • February 2019 (215)
  • March 2019 (283)
  • April 2019 (254)
  • May 2019 (269)
  • June 2019 (249)
  • July 2019 (335)
  • August 2019 (293)
  • September 2019 (306)
  • October 2019 (313)
  • November 2019 (362)
  • December 2019 (318)
  • 2018
  • January 2018 (291)
  • February 2018 (213)
  • March 2018 (275)
  • April 2018 (223)
  • May 2018 (235)
  • June 2018 (176)
  • July 2018 (256)
  • August 2018 (247)
  • September 2018 (255)
  • October 2018 (282)
  • November 2018 (282)
  • December 2018 (184)
  • 2017
  • January 2017 (183)
  • February 2017 (194)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (205)
  • July 2017 (189)
  • August 2017 (195)
  • September 2017 (186)
  • October 2017 (235)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (164)
  • February 2016 (165)
  • March 2016 (189)
  • April 2016 (143)
  • May 2016 (245)
  • June 2016 (182)
  • July 2016 (271)
  • August 2016 (247)
  • September 2016 (233)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (153)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (164)
  • April 2015 (107)
  • May 2015 (116)
  • June 2015 (119)
  • July 2015 (145)
  • August 2015 (157)
  • September 2015 (186)
  • October 2015 (169)
  • November 2015 (173)
  • December 2015 (205)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950