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Kenya Airways Renews Partnership As Official Airline Sponsor Of WRC Safari

BY Soko Directory Team · March 28, 2024 07:03 pm

Kenya Airways has announced the renewal of its partnership with WRC Safari Rally as its official airline sponsor for the event.

The WRC Safari Rally, which will be held from 28th to 31st March is part of the World Rally Championship. As the official airline sponsor, Kenya Airways is assisting in the transportation of rally cars and team members to ensure the smooth operation of the event.

Allan Kilavuka, CEO of Kenya Airways, stated: “Being named the ‘Official Travel Partner’ of the M-Sport Ford World Rally Team for the WRC Safari Rally Kenya for three consecutive years is a testament to Kenya Airways’ commitment to facilitating world-class sporting events. Our partnership not only ensures the seamless logistics of bringing in M-Sport’s cars, drivers, support crew, and spare parts but also underscores our commitment to elevating the global stage for motorsports enthusiasts worldwide.”

Kilavuka said the airline will this year also sponsor the International Automobile Federation (FIA) Rally Star, Hamza Anwar.  “This year, Kenya Airways is proud to once again sponsor young Kenyan driver, Hamza Anwar, who will be competing in the championship.  Kenya Airways will continue to identify, train, and develop the next generation of Kenyan rally champions through similar initiatives,” said Kilavuka.

Kenya Airways has contributed over KES100 million to the FIA program to date. These funds have been instrumental in supporting and facilitating young rally drivers, their support teams, and officials as they travel to rally competitions across Africa and Europe.

Read Also: Kenya Airways: More Than Flights, It’s The Kenyan Spirit; Soaring High, Connecting Kenya To The World

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system. Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

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