NCBA Bank Partners With Dentsu School Of Influence To Champion The Next Generation Of Creators

NCBA Bank has partnered with the Dentsu School of Influence to champion the next generation of creators—equipping them with the tools to build powerful online brands, secure better deals, and make smarter money moves in line with the bank’s mission and dream of empowering people and communities.

“At NCBA Bank, we believe influencers are economic drivers. That’s why today, we are fusing our commitment to financial literacy with real conversations on money, influence, and growth—arming content creators with the knowledge to not just survive, but thrive,” said the lender in a statement.

According to Jacquie Muhati, Deputy Director, Marketing & Group Head of Brands at NCBA, Kenya’s creative economy is where innovation meets opportunity. She said the creative sector is giving young people the chance to turn their passions into real, sustainable careers.

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“By backing the creative space, we are unlocking fresh talent, creating jobs, and adding serious value to culture and the economy. That’s why at NCBA, we have teamed up with the Dentsu School of Influence—to grow the next wave of influencers and help them level up their skills, build meaningful brands, and make their mark,” she said.

Speaking at the event, Stephanie Odhiambo, Digital Marketing Manager, at NCBA shared key insights with creators on what brands truly look for in influencer partnerships; Authenticity & relatability are everything. She said over the years, NCBA has been championing real conversations and meaningful connections.

“Great Financial Influencers blend financial savvy with authentic storytelling, passion & relatability! They simplify money talk, build trust & inspire action. Beyond likes, we value real conversations & measurable impact,” said Stephanie.

Those present were also empowered in terms of money matters. “Mastering good money habits is easier than you think. Start by creating a realistic budget that balances your needs and wants—this helps you take control of your spending,” said Jenniffer Kanyi, Head of Go Banking at NCBA.

‘Prioritize saving, even if it’s a small amount, and build an emergency fund to cushion unexpected expenses. When it comes to credit, be intentional—borrow responsibly and avoid debt traps. Financial success begins with discipline, & these four steps set the foundation for a secure future. Start today and watch your money work for you,” she added.

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