NCBA Bank Partners With Family TV To Teach Kenyans Money Matters

NCBA Bank has partnered with Family TV to enlighten Kenyans on financial matters. According to the lender, the episodes are part of its efforts to enhance financial literacy, savings culture, and money management among Kenyans.

“We have partnered with Family Media to sponsor a weekly segment on Family TV called Family Matters | Financial Clinic. The show delivers practical, real-life financial guidance to help Kenyans take control of their financial journey with confidence,” said NCBA.

The episodes focus on Money management, Investments, Smart saving strategies, Budgeting, Debt management, and Financial planning. The lender said experts in each field will unpack every subject, giving Kenyans an opportunity to learn and be empowered.

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“At NCBA, empowering our customers through financial literacy is central to what we do. This campaign supports our commitment to financial inclusion—helping Kenyans become their better money selves,” added the lender.

Why Financial Literacy?

Financial literacy is essential because it equips individuals with the knowledge and skills needed to make informed money decisions. From understanding how to budget and save to managing debt and planning for retirement, financial literacy lays the foundation for financial stability and independence. Without this knowledge, people are more likely to make poor financial choices that could lead to debt, stress, or financial insecurity.

Moreover, financial literacy helps people become resilient in the face of economic challenges. A financially literate person is better prepared for unexpected expenses, inflation, or job loss because they know how to build an emergency fund, diversify income sources, and protect their assets. This preparedness can reduce reliance on predatory loans or unsustainable credit options, helping individuals avoid financial traps.

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