Crown Paints Ramps Up Sustainability, Launches E-mobility Fleet

The new fleet is expected to significantly cut carbon emissions, reduce fuel and maintenance costs, and improve last-mile delivery speeds. The move further strengthens Crown Paints’ position as one of Kenya’s most innovative manufacturers advancing the green transition.

Group Chief Executive Officer Mustafa Turra described the launch as a defining milestone in the company’s sustainability journey, noting that the introduction of electric bikes and forklifts reinforces the firm’s commitment to eco-friendly operations and responsible business practices.

“Our electric bikes enhance last-mile delivery, cutting emissions and operational expenses simultaneously. This transition strengthens our supply chain’s resilience and aligns us with the country’s climate action goals and global sustainability priorities,” Turra said.

The deployment of the electric bikes is part of the company’s broader sustainability investments, which include large-scale solar installations now powering 20–25 percent of operations, expansive rainwater harvesting systems, low-VOC paint lines, and the planting of more than 6,000 trees across Kenya.

According to the CEO, these interventions represent investments designed to deliver measurable reductions in greenhouse gas emissions and generate substantial long-term cost savings.

Group Sustainability Manager Jane Ndirangu emphasized that electric mobility is a strategic priority within the firm’s ESG commitments, noting that the shift to electric transport demonstrates real progress in reducing emissions.

“Through the non-usage of petrol, each of our e-forklifts avoids approximately 935 kg of CO₂ emissions per month. For a fleet of nine, this translates to 100.98 tonnes of avoided CO₂ emissions per year. Meanwhile, 15 electric motorbikes avoid about 80 kg of CO₂ emissions per month, amounting to 14.4 tonnes per year. This represents a major reduction in emissions associated with both production logistics and last-mile distribution,” Ms. Ndirangu explained.

She added that sustainability leadership is increasingly shaping customer expectations and brand loyalty, and that by raising the bar on sustainability, the firm is building lasting trust with customers who value responsible business practices.

Crown Paints’ investments in clean energy and low-carbon operations are expected to continue strengthening its appeal to ESG-conscious investors seeking resilient, future-focused businesses.

The company’s board reaffirmed its commitment to the sustainability agenda, noting that ongoing investments in green technologies position Crown Paints at the forefront of environmental stewardship in the regional paint manufacturing sector.

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