Mortein Doom brings the fight against Malaria to the internet in #WipeOutMalaria campaign

By / Published May 4, 2015 | 8:14 am



Malaria

Mortein Doom is for the third week running, engaging the online audience to join the fight against malaria, under the hash tag #WipeOutMalaria. The online campaign primarily targets expectant women and mothers with children under the age of 5.

The campaign will continue for two more weeks, rallying expectant women to take pictures of their baby bumps and using the hash tag #WipeOutMalaria, share them online. The participant with the most re-tweets and / or Facebook likes will walk away with a fabulous, assorted gift hamper from Reckitt Benckiser, before the end of the campaign.

#WipeOutMalaria
RB Country manager Sachin Varma and Marketing Director, Damira Gulobic participate in the hospital clean-up exercise.

While speaking during an environmental clean-up session, held last Friday, around the Kenyatta market area, Reckitt Benckiser Country Manager, Sachin Varma, noted that use of reputable household sprays such as  Mortein Doom, combined with use of mosquito nets, and employing simple tactics such as draining stagnant water and slashing overgrown grass, are key to preventing malaria.

In support of the goal to achieve a malaria free country, Mortein Doom, has for the third year, partnered with the Ministry of Health, a re-affirmation of its commitment to support the government’s initiatives to fight malaria in the country.

The partnership with the Ministry of health, supported by this strategic social media campaign, comes in the wake of a report released by the government, indicating that the reported cases of malaria have dropped by half, attributed to more Kenyans embracing preventive measures. The Ministry of Health further revealed that more than 70 per cent of Kenyans remain at risk of malaria, which still kills up to 11,000 people every year.

While commenting on the partnership, Reckitt Benckiser (RB) Country Manager, Sachin Varma noted that Mortein Doom is keen to support the government in achieving the World Health Assembly targets for 2015 , which calls on countries globally to reduce incidences of malaria by 75%.

“As a company focused on healthier lives for people, we believe that it is part of our mandate to be actively involved in promoting the achievement of health related goals in Kenya. Our strategic collaboration with the Ministry of Health and implementation of initiatives around World Malaria Day, is a clear demonstration of our commitment. We have also run community sensitization campaigns geared at spreading the message that malaria is preventable through simple tactics such as draining stagnant water and slashing overgrown grass.” Noted  Mr. Varma.

The World Health Organization (WHO) statistics released in December 2014, estimate that there were about 198 million cases of malaria in 2013 and an estimated 584, 000 deaths.

Mortein Doom Staff Cleaning
Mortein Doom Brand Manager, David Ahawo, and RB Country Manager, Sachin Varma donate cleaning materials to Mbagathi Hospital Matron In charge, Lynette Kerubo.

Further, WHO indicates that most malaria cases and deaths occur in Sub-Saharan Africa, where a child dies every minute from malaria. According to the WHO, malaria mortality rates among children in Africa have been reduced by an estimated 58% since the year 2000.

The campaign also offers helpful tips on how to control any malarial infections:

  • Never take anti-malarial drugs unless prescribed after testing positive, especially with conditions such as pregnancy.
  • Everyone is at risk of getting Malaria, expectant mothers and children below 5 years of age are at a higher risk due to their low immunity.
  • If you experience symptoms like fever, diarrhea, vomiting, headache, chills and flu you should go get tested.
  • Always follow and finish prescribed medication.






More Articles From This Author








Trending Stories










Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE



ARCHIVES

2024
  • January 2024 (238)
  • February 2024 (227)
  • March 2024 (190)
  • April 2024 (133)
  • May 2024 (82)
  • 2023
  • January 2023 (182)
  • February 2023 (203)
  • March 2023 (322)
  • April 2023 (298)
  • May 2023 (268)
  • June 2023 (214)
  • July 2023 (212)
  • August 2023 (257)
  • September 2023 (237)
  • October 2023 (266)
  • November 2023 (286)
  • December 2023 (178)
  • 2022
  • January 2022 (293)
  • February 2022 (329)
  • March 2022 (358)
  • April 2022 (292)
  • May 2022 (271)
  • June 2022 (232)
  • July 2022 (278)
  • August 2022 (253)
  • September 2022 (246)
  • October 2022 (196)
  • November 2022 (232)
  • December 2022 (167)
  • 2021
  • January 2021 (182)
  • February 2021 (227)
  • March 2021 (325)
  • April 2021 (259)
  • May 2021 (285)
  • June 2021 (272)
  • July 2021 (277)
  • August 2021 (232)
  • September 2021 (271)
  • October 2021 (305)
  • November 2021 (364)
  • December 2021 (249)
  • 2020
  • January 2020 (272)
  • February 2020 (310)
  • March 2020 (390)
  • April 2020 (321)
  • May 2020 (335)
  • June 2020 (327)
  • July 2020 (333)
  • August 2020 (276)
  • September 2020 (214)
  • October 2020 (233)
  • November 2020 (242)
  • December 2020 (187)
  • 2019
  • January 2019 (251)
  • February 2019 (215)
  • March 2019 (283)
  • April 2019 (254)
  • May 2019 (269)
  • June 2019 (249)
  • July 2019 (335)
  • August 2019 (293)
  • September 2019 (306)
  • October 2019 (313)
  • November 2019 (362)
  • December 2019 (318)
  • 2018
  • January 2018 (291)
  • February 2018 (213)
  • March 2018 (275)
  • April 2018 (223)
  • May 2018 (235)
  • June 2018 (176)
  • July 2018 (256)
  • August 2018 (247)
  • September 2018 (255)
  • October 2018 (282)
  • November 2018 (282)
  • December 2018 (184)
  • 2017
  • January 2017 (183)
  • February 2017 (194)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (205)
  • July 2017 (189)
  • August 2017 (195)
  • September 2017 (186)
  • October 2017 (235)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (164)
  • February 2016 (165)
  • March 2016 (189)
  • April 2016 (143)
  • May 2016 (245)
  • June 2016 (182)
  • July 2016 (271)
  • August 2016 (247)
  • September 2016 (233)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (153)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (164)
  • April 2015 (107)
  • May 2015 (116)
  • June 2015 (119)
  • July 2015 (145)
  • August 2015 (157)
  • September 2015 (186)
  • October 2015 (169)
  • November 2015 (173)
  • December 2015 (205)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950