Kenya Airways Is Still Focused On Quality Services

All businesses are prone to challenges and more so the global aviation industry which is actually cyclical in nature and fraught with numerous risks.

These challenges among other things include fuel price volatility, intense competition from other global players and more recently the threat of terrorism especially from the Somali militants, the Al-shabaab, and epidemics that have adversely impacted global travel.

There is also political instability, natural disasters and an increasingly tight regulatory environment and Kenya Airways is not isolated from any of these.

Despite all these eminent challenges, Kenya Airways has been able to expand its global footprint across multiple jurisdictions flying to a total of 52 destinations across the world. In other words, Kenya Airways has succeeded in connecting Kenya to the world, the world to Kenya, the Africa to the world and the world to Africa.

As a global airline, Kenya Airways is governed by stringent international aviation rules that they must adhere to and follow them to the latter.

Strong consumer activism in some markets like the European Union (EU) has also imposed high costs of operations in cases of schedule interruptions, and this, has negatively impacted on the operations of the national carrier.

It should be noted very clearly that it has not always been doom and gloom for Kenya Airways as some players have been seen to speculate.

Over the last decade, Kenya Airways worked hard to successfully shed the image of an ailing airline dependent on government lifeline to fully depend and support itself financially.
Since its privatization in the late 1990s, Kenya Airways grew rapidly, lifted by strong fundamentals and embracing a culture of competitiveness and innovation in the global aviation industry, coupled with the much zeal of always giving out the best of qualitative services.

In fact, before the current spate of challenges, Kenya Airways, the Pride of Africa, was one of the most profitable airlines even earning the ‘Most Respected Company in East Africa’ accolade.