Online Investment Is Smart Investment

By / Published August 11, 2015 | 9:21 am

Entrepreneurs are always quick to see and grab new opportunities. They are visionaries who see opportunities from a mile away and plan how to turn it into money. With the sprouting of e-commerce billionaires such as Jeff Bezos of Amazon and Pierre Omidyar of eBay, people are slowly beginning to get inspired by the success of online businesses.

Although digital entrepreneurship has appealed to quite a good number of entrepreneurs in Kenya, most of them have not taken it with the seriousness it deserves. They are afraid to jump into it fully slowing down the potential wealth that could be made and even slowing down on the economy. “With Millions of Kenyans owning smart phones today, e-commerce is bound to have a brighter future” Says Steve Momanyi Managing Director Kaymu, the largest online market place in Africa, “Kenyans should not be afraid to invest in online businesses.”

When you think of the economic value of e-commerce, it is way far reaching than the traditional physical stores. Geographical barriers have been burnt completely, making it easy for sellers and buyers to trade no matter the distance. When buyers and sellers increase connectivity, then demand patterns increase, which means more businesses for you.

E-commerce is cost effective. It has reduced costs for global and domestic sourcing. The target market can now be reached without using too many resources making it lead in the global supply chain.

E-commerce encourages competition therefore business always have to stay on top of their game in order to maintain their customers. This works to their advantage because the more the competition, the better the quality of products and the more variety there is.

When you narrow down the advantages of physical stores, throw away the fear and put on the hard work, ecommerce will shape your financial future Massively. Just give it a try, sell shop and smile.

Africa Internet Holding (AIG) is the leading internet group of Africa with already over 1,000 employees in 20 African countries and huge successes such as Jumia, Hellofood, Lamudi, Carmudi, EasyTaxi and Jovago. It is led by top talented leaders offering a great mix of local and international talents and is backed by Millicom, MTN and Rocket Internet.