The most important part of the sales process in a business is getting to establish relationships with customers or clients, social media can help you accomplish this more easily. Research shows that 8 out of 10 small and mid-size businesses use social media in business to drive business growth.
Social media experts say that while social media helps your business generate new leads it will also allow you to build deeper relationships with already existing clients thus driving them to purchase more. Marketers use social media in business to increase brand exposure, increase web traffic and gain market acumen.
The use of social media in business benefits your business in the following ways:
According to a research by Kenya’s leading online shop, Jumia, internet penetration in the country is among the highest in Africa at 83% and 58% respectively of the 44.35 million population, internet users stand at 26.1 million, making Kenya the 21st most connected population in the world.
With social media accessible from mobile handsets too, it’s easier for your content as a business person to get out there. Although most companies in Kenya are using social media for growth, there are still security issues that arise through use of social media in business, for instance hacking, which can be an organization’s nightmare, but with the help of computer or IT experts, it can be controlled.
Kenyan entrepreneurs should look more into using social media as a marketing tool, to build their businesses. TV recently went digital and now your business has to go digital too. Remember that entrepreneurs are known to be risk takers and social media in business is a risk worth trying.
In going digital, companies constantly need their employees to learn new skills necessary to sustain a company that has embraced digitization. ISA Africa offers short and long courses necessary in the current job market. ISA Africa’s partnership with industry associations allows them to align their programs in accordance with the market agenda.