Yara Invests in the African Market

By Soko Directory Team / Published February 24, 2016 | 7:14 am

Yara, a Norwegian-based global company specializing in agricultural products and environmental protection agents provides crop nutrition solutions for millions of farmers across Africa. This is for the purpose of increasing crop yield and quality and ultimately farmer’s profits while maintaining soil quality and environmental values. With global reach and scale, Yara combines world’s best agronomic practises and resources with local knowledge.

Yara has identified improved agricultural productivity as the key intervention to increase food production in a time of climate change. It offers a concept of knowledge based application of mineral fertilisers to support efficiency.

It has developed fertiliser and foliar micronutrient crop fertilisers and best practise application tools, the carbon footprint of programmes to supply complete balanced crop nutrition for a wide range of arable, horticultural, grassland, fruit and forage crops and also offers capacity building programmes to farmers.

Its fertilizers, crop nutrition programmes and technologies increase yields, improve product quality and reduce the environmental impact of agricultural practices. Their industrial and environmental solutions improve air quality by reducing emissions from industry and transportation and serve as key ingredients in the production of a wide range of goods. They foster a culture that promotes the safety of their employees, contracts and societies.

Climate change has been an issue of concern and since Yara cares about the environment, it has developed solutions to reduce the sector’s carbon footprint. Using Yara’s proven carbon footprint fertilizers and the best practice application tools the carbon footprint of crop production can be decreased by more than 50 per cent while saving land and maintaining yields. In addition, Yara’s crop nutrient recommendations help the crop make more productive use of water through encouraging strong growth and high yields leading to more transpiration and less drainage and direct evaporation.

The company was founded in 1905 for the purposes’ of solving emerging famine in Europe, today Yara has a worldwide presence with more than 12,000 employees and sales to more than 150 countries.

The company has been supporting African farmers for over 87 years and has employed over 80 agronomists to share knowledge with farming communities in 10 countries across the continent.

Yara knowledge, products and solutions grow farmers and industrial customer’s business profitably and responsibly, while nurturing and protecting the earth’s resources, food and environment.

Yara is an international company with production, sales and services, research and support facilities in America, Europe, Africa and Asia.

In Africa, Yara has been present and operational for more than 30 years. There offices and operations are in Abidjan-Cote’d Ivoire, Accra-Ghana, Douala-Cameroon, Nairobi-Kenya, Dar Es Saleem-Tanzania, Paarl-South Africa and their business unit HQ is situated in Johannesburg.

Article by Vera Shawiza.

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