60 percent of Kenya Airways revenue comes from Africa according to Mbuvi Ngunze, the Chief Executive Officer of the Kenyan carrier.
In an exclusive interview with CNN Market Place Africa, after the Pride of Africa’s inaugural flight to Cape Town on Friday 1 July, with the three times a week service set to operate on Wednesday, Fridayand Sunday – between Nairobi and Cape Town via Livingstone.
Ngunze says the company’s strategy is focused on three things: How to reduce their losses, how to get back into profitability with a competitive business model and how to finance it.
“A leaner business really focused on Africa taking advantage of our African strength. 60 per cent of our revenue is in Africa. Growing the density of revenue in Africa, he says.
“The quality of our losses will reduce significantly. Our quality of results is improving. We will come back to profitability in 8 to 12 months,” he adds.
Mr Mbuvi who is also the chair of the African Airlines Association said that there was need for African airlines to work together in a cooperation manner so as to improve efficiency of service delivery. He said that he was looking forward where Africa will only have direct flights without travellers being interrupting in having to change planes.
Kenya Airways which suspended its flights to the West African countries due to the outbreak of Ebola, resumed operations and according to Mr. Mbuvi, “West Africa is looking interesting despite the decline in commodity prices.”
With the start of the Cape Town route, the airline hopes to tap into the huge South African market and the relationships between South Africa and Kenya.
Kenya Airways is a true revelation of it is not how far you fall but how strong you rise up.