Brand in Focus: Safaricom Numbers and Facts

Safaricom Limited is not only a common name in Kenya but in Africa and in the world as a whole being one of the largest revenue earner in Kenya and in East and Central Africa.

In Kenya, Safaricom is a household name that is deeply embedded in people’s minds to the extent of confusing other brands with Safaricom. Their corporate color stands out and since it has been in existence for long without changing, everyone in Kenya knows what the color is and what it means.

Safaricom prides itself as the first company to have brought a revolution in a mobile money transfer through its product MPESA. MPESA has been praised world over with the United States of America coming to benchmark on how the platform works. The platform has created thousands of jobs in Kenya through MPESA agents who are all over the country.

What has often caught the attention of many, however, are the profits that Safaricom posts every time annual results are released. The profits of Safaricom have been described as “crazy” profits by many economic analysts.

As many other organizations such as Uchumi Supermarket, Kenya Airways and lately National Bank of Kenya struggle with the prevailing economic turmoil, Safaricom has always stoop up as the king, the mighty ship that has always waded through the economic storms.

Read: International Money Transfers on Safaricom’s M-Pesa Platform Grow by 64 Percent

The fact is Safaricom has never made losses since inception and the profits keep on rising with each coming year.

The bar graph below shows how Safaricom has been posting its profits since the year 2011:

See the line graph below on how the profits have been rising for Safaricom Limited:

On the stock market, Safaricom has always been on the forefront among the most traded in shares posting volumes that have never been below a million. The prices of Safaricom shares on the stock market have also been generally stable.

The bar graph below show the average of Safaricom shares for the last eight months: (Since the share prices are not stable, the ones shown have been picked consistently on specific days)

See the line graph below:

Some of the strengths of Safaricom include the fact of it being a strong brand. The company has been strong over the years, establishing itself as unbeatable and unwavering even in the face of an economic storm. This is made the company to gain trust among Kenyans and others in general. A constant corporate color has also worked well for Safaricom. The color has always identified the company hence instilling confidence in people. The company also has a wide range of products, promotions and services.

Why should you buy shares in Safaricom Limited?

According to economic analysts, Safaricom Limited is a profitable company. The company has never made any losses and, therefore, investing in it means that your funds are secured. The company also has a strong market hold. It dominates the Kenyan market and has also spread its wings to other countries like Tanzania, Uganda, Rwanda and Burundi. Despite the fact that there are other competitors in the sector, none of them matches Safaricom Limited. The company operates in its own league with no potential threat.