Craft Silicon has today unveiled new features on Little, its taxi hailing solution powered by Safaricom and signed a new partnership with KenolKobil that will see its drivers enjoy discounts on fuel.
Little now allows users to pay for someone else’s ride through the Sambaza ride option, in addition to purchasing airtime at discounted rates. Drivers will also receive a K-Card, KenolKobil’s fuel card, with which they will pay for fuel and fuel products at discounted rates.
Speaking during the signing of the agreement, the CEO of Craft Silicon Kamal Budhabhatti said that whereas the new features on the app are geared towards increasing convenience, the partnership with KenolKobil will contribute towards enhancing drivers’ earnings by reducing their operational costs.
“Improving our customers’ experience, and empowering our drivers economically remains twin key objective for us. Today, we have demonstrated that we are not only listening to our customers’ feedback but also looking into opportunities to empower our drivers. Through this partnership, we hope to significantly lower the drivers’ costs of operation, considering that fuel is a huge component,” Mr Budhabhatti added.
On his part, the Group Managing Director of KenolKobil David Ohana said: “We are delighted to extend our fuel card services to Little drivers and offer further discount benefits to them. This move is meant to improve their experience at KenolKobil service stations across the country”.
KenolKobil has also waived all the application and administrative cost for Little in the acquisition of the fuel card.
Safaricom’s Director of Enterprise Business, Rita Okuthe added that the company was always on the lookout for strategic partnerships that unlock value and transform lives.
“We are constantly looking for opportunities that not only benefit our customers, but are also beneficial to the ecosystem. In the case of Little, we are pleased that it is empowering drivers, who work hard each day to deliver satisfactory services to our riders”. Added Ms. Okuthe.
Launched in July, the Little app has so far been downloaded more than 50,000 times on IOS, Windows and Android stores with over 3000 registered drivers, over 1600 of whom are active. The service can also be accessed by non-smartphone users by simply dialing *826#. Users can also share their expected time of arrival with their loved ones using any digital communication channel using the Safari Share feature.
Other key distinguishing features of Little include free Wi-Fi – powered by Safaricom and Live fare through which customers can monitor their taxi charges real time as they ride. Little also has a Lady Bug category with professional lady drivers to ensure women’s safety on the road – a first in Kenya and Africa.
The app also features a corporate option though which businesses can offer service as a convenient corporate taxi option for their employees. A corporate dashboard enables businesses track and manage employee rides down to department level, while users can easily switch between personal and corporate rides on the app.