The Black Friday Craze Takes Over Kenyan Shoppers

By Soko Directory Team / Published November 17, 2017 | 9:02 am



Black Friday

With less than two weeks to the biggest annual sale event, everyone is on their marks for this year’s Black Friday.

Celebrated on the 24th of November, the Black Friday sales began in America and are marked the day following Thanksgiving.

Over the years, the practice has spread to different parts of the world, with both retailers and consumers taking utmost advantage of the numerous deals offered on millions of products.

From offline shops and now to online retailers, the event has become godsend with major outlets opening their doors not only on an actual day but instead, for a longer period to fully maximize profits.
The shopping frenzy around Black Friday diversifies yearly, and despite originating from the West, Africa is experiencing an impressive uptake.

For instance, at the beginning, Jumia Group only had the sale on its e-commerce platform selling products ranging from electronics, fashion, to home and living among other categories.

Today, the African Unicorn has its other ventures such as Jumia Travel and Jumia Food going beyond the traditional one-day-bonanza to give their customers a shopping experience of the year for a month starting 13th November to 13th December.

With Christmas holidays just around the corner, travelers are already enjoying bargainous deals of up to 70 percent discounts on hotel accommodation and flights on Jumia Travel. During last year’s Black Friday, this leading online travel agency saw traffic to its website reach +200 percent, with over 80 percent increase in bookings.

“We have learned a great deal over the last two years and we intend to make 2017 Black Friday memorable for all our customers. We anticipate more bookings on both hotels and flights while giving best deals in the one-month period. It is an early Christmas gift to all our customers, enabling them to travel inexpensively as we create a marketing opportunity and boost local tourism,” says Estelle Verdier, Jumia Travel’s COO.

With a population advantage and approximately 345 million internet users in Africa (28 percent penetration rate), Black Friday is a pool of revenue opportunities for online retailers and service providers. Most hotels will be registering full occupancy from holiday bookers, restaurants receiving full reservations, and airlines recording maximum scheduled and seat capacity.

For instance, while ForwardKeys had reported that Nairobi’s airports have a total scheduled capacity (August to December 2017) of 18 percent in domestic seats, 31 percent in long-haul international seats, and a 51 percent capacity in intra-Africa international seats; these numbers are likely to go up with the Black Friday push.

It is, therefore, no surprise that businesses with this understanding are taking the annual sale beyond the single day, to capitalize on the end year spenders.




About Soko Directory Team

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

View other posts by Soko Directory Team


More Articles From This Author








Trending Stories










Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE



ARCHIVES

2023
  • January 2023 (160)
  • 2022
  • January 2022 (293)
  • February 2022 (329)
  • March 2022 (359)
  • April 2022 (294)
  • May 2022 (271)
  • June 2022 (232)
  • July 2022 (278)
  • August 2022 (253)
  • September 2022 (246)
  • October 2022 (196)
  • November 2022 (231)
  • December 2022 (166)
  • 2021
  • January 2021 (182)
  • February 2021 (227)
  • March 2021 (325)
  • April 2021 (259)
  • May 2021 (285)
  • June 2021 (273)
  • July 2021 (277)
  • August 2021 (232)
  • September 2021 (271)
  • October 2021 (305)
  • November 2021 (364)
  • December 2021 (249)
  • 2020
  • January 2020 (272)
  • February 2020 (310)
  • March 2020 (390)
  • April 2020 (321)
  • May 2020 (335)
  • June 2020 (327)
  • July 2020 (333)
  • August 2020 (276)
  • September 2020 (214)
  • October 2020 (233)
  • November 2020 (242)
  • December 2020 (187)
  • 2019
  • January 2019 (251)
  • February 2019 (215)
  • March 2019 (283)
  • April 2019 (254)
  • May 2019 (269)
  • June 2019 (249)
  • July 2019 (335)
  • August 2019 (293)
  • September 2019 (306)
  • October 2019 (313)
  • November 2019 (362)
  • December 2019 (318)
  • 2018
  • January 2018 (291)
  • February 2018 (213)
  • March 2018 (275)
  • April 2018 (223)
  • May 2018 (235)
  • June 2018 (176)
  • July 2018 (256)
  • August 2018 (247)
  • September 2018 (255)
  • October 2018 (282)
  • November 2018 (282)
  • December 2018 (184)
  • 2017
  • January 2017 (183)
  • February 2017 (194)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (205)
  • July 2017 (189)
  • August 2017 (195)
  • September 2017 (186)
  • October 2017 (235)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (164)
  • February 2016 (165)
  • March 2016 (189)
  • April 2016 (143)
  • May 2016 (245)
  • June 2016 (182)
  • July 2016 (271)
  • August 2016 (247)
  • September 2016 (233)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (153)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (164)
  • April 2015 (107)
  • May 2015 (116)
  • June 2015 (119)
  • July 2015 (145)
  • August 2015 (157)
  • September 2015 (186)
  • October 2015 (169)
  • November 2015 (173)
  • December 2015 (205)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950