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Going Green With the Consumer in Mind

BY Soko Directory Team · June 26, 2018 01:06 pm

When we think green, there is a tendency of adopting two extreme approaches. One extreme is to think of it as a huge abstract, global phenomenon that an individual cannot tackle on his/her own, such as industries producing toxic fumes and dumping industrial waste in seas and oceans.

The other extreme thinks of it as an individual doing the little they can to contribute towards saving the environment; such as printing less or switching off electricity, not in use. Is there such a thing or doing too much or too little to save planet earth? Is it possible to strike a balance – at individual, community and global levels?

For starters, it is important to note that protecting the environment should be an individual responsibility. Industries run by individuals who ought to factor in the cost of protecting fellow mankind before all else. A popular saying is that we do not inherit the earth from our ancestors; we borrow it from our children.

Renowned author and science journalist Daniel Goleman once said that the industrial processes in use today were developed at a time when no one had to consider what the environmental impact was. However, making ecological concerns matter to a company’s bottom line will help it do the research and development that will reinvent everything we buy.

Blind consumerism is outdated. It is no longer enough to be a passive consumer who buys items for the sake of buying. As part of our collective responsibility towards attaining United Nation’s millennium development goals of ensuring environmental sustainability, due diligence on the products and appliances we use is required.

From year to year, environmental changes are incremental and often barely register in our lives, but from evolutionary or geological perspectives, what is happening is explosive change.

“Appliances are a vital part of every home, and consumers choose them based on a number of factors. Thanks to technology, we are now able to research on products before purchasing, and make informed decisions,” notes Moses Marji, General Manager of Marketing at LG Electronics.

A key example of this philosophy in practice can be seen by how LG’s design serves a greater purpose. Appliances like the InstaView Door-in-Door show that forward-thinking user-friendly design can also result in eco-friendly outcomes such as greater energy efficiency.

Another illustration of LG innovation that provides environmental benefits alongside convenience-enhancing features is the Inverter Linear Compressor. This motor is the workhorse inside many of the company’s most popular appliances, allowing for impressive energy efficiency while improving performance.

By converting power supplied to the compressor and motor to the ideal voltage and frequency, LG’s Inverter minimizes energy waste while operating much more quietly. By combining eco-friendly features with unparalleled performance, LG is able to ensure that more families opt for green solutions.

As Canadian businessman Maurice Strong once said, “After all, sustainability means running the global environment—Earth Inc.—like a corporation: with depreciation, amortization and maintenance accounts. In other words, keeping the asset whole, rather than undermining your natural capital.”

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system. Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

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