The Safaricom-backed online taxi-hailing company ‘Little Cab’ is expanding to Tanzania where it will start operations in March and plans are also underway to launch operations in Accra Ghana by May.
According to Little Cab’s CEO Kamal Budhabhatti the firm plans to raise approximately 50 million dollars in capital in the coming months from potential investors in Africa and Silicon Savannah.
“We are meeting a couple of investors in Africa and Silicon Savannah, we are hoping that the investment should close in the course of mid-2019,” said
Budhabhatti further noted that in a bid to fairly compete with other global firms like Uber, the company encourages its drivers to offer extra services to earn money.
“Our drivers are agents, they can sell insurance to you, they can sell (mobile) airtime, they can pay electricity and/or water bills, they can do all those little things around that increases their income,” he said
Little which is valued at 75 million dollars has previously launched Little Shuttle, public bus service and motorcycle taxi service (bodaboda).
So far, Little, which is backed by Safaricom and Craft Silicon has expanded to Tanzania, Zambia, and Uganda.
Little Ride launched in Kenya in July 2016 sparking off a price war that pitted it against Uber and Dubai-based Mondo Ride which responded to the increased competition by slashing their fares.