There is a lot of data in Kenya. Almost everything is in the form of data. However, there has always been a gap in getting individuals or people to decode, break down the data for consumption.
Kenya’s business sector is the backbone of the economy. Very few media houses have given this sector the attention it deserves in terms of disseminating information useful for both the business and the consumer.
In fact, for all media houses in Kenya, business is just a small sub-section of their daily coverage with the majority of them allocating as little as five minutes for that niche.
Kenyans are in dire need of information that would help them better their lives economically. For instance, the SME sector in Kenya is bleeding. Stats show that close to 500,000 small medium enterprises are closing shop annually in Kenya with 80 percent of them, doing so before their first birthday.
It is in line with this growing demand for targeted information on investment and business in the country that Metropol Corporation has purposed to address the information gap with the launch of Metropol TV.
Metropol TV becomes Kenya’s first business channel and a premium provider of data-based investment information broadcasting through Terrestrial TV and a web-based terminal covering investment opportunities in Kenya, the Eastern Africa region and the whole of Africa.
The new TV is set to focus on investment decisions, consumption decisions, business information, production decisions as well as market exchanges.