Winning the Battle Against Fake News

By Korir Isaac / July 31, 2019




Fake news seems to be a perpetually hot topic. Some say that winning the war against it is a losing battle, and thanks to the internet, its scale, the geopolitical agendas, unlimited funding, and leadership failure, misinformation seems impossible to contain.

However, we can easily fight fake news. The best part, in fact, is that fake news is that it’s verifiably false. There are simply no facts to back it up. Also, because it has a purpose, the information can be disputed ideally that it aims to promote a specific view while trying to impersonate legitimate traditional media.

Before delving into the ways we can fight fake news, here are the root causes behind the rise of the misleading information.

The first cause, an obvious one which many people tend to ignore is simple market economics. Fake news is lucrative. It offers an attractive business model for various firms or individuals. The information is created, and some people out there make money through it in the form of advertising.

Social media is another cause of the widespread of fake news. The way it has been designed to be is frictionless. All it takes is a small amount of sheer excitement or outrage, and fake news spreads across the world. This happens easily even when the truth doesn’t matter.

Of course, there are other numerous causes including the desire of some individuals to taint the good name of a company for their own benefit. Here we have a set of examples of companies that have been tainted by either rogue employees or nasty customers.

The financial services sector is cited as a soft target for fake news.  ABC Bank, Equity, DTB, HF, the CMA are some financial institutions that have been victims of fake news.

READ ALSO: Commission, Corporates raise alarm over proliferation of Fake News 

Meanwhile, as the trend continues, the question remains, how can we solve it? Which of these problems can we actually tackle?

There are several concepts that can be adopted to tackle the issue of fake news. Fake news can be tackled by solving the business model problem. Google, among other sites, have ensured that fake news sites have been removed. Other sites should emulate this move.

Similarly, as there is always an audience for fake news, pressure should be put on brands whose ads appear on fake news websites. This way, certain brands will be exposed as drivers of fake news. This is one way of ensuring that the industry of fake news isn’t extensive.

The traditional media also needs to step in by identifying and pointing out falsehoods quickly. It should also shine a light on the propaganda narratives created by corporations, brands, and individuals for things to work their way.

Undermining their credibility will help prevent fake news from turning into a falsely reported story in the legitimate media.

The point of user engagement has made fake news more potent today than never before. This is another level where fakes news needs to be fought. Social media sites need to be more accountable. They need to take responsibility and make it easy for a story to be labeled and reported as fake. They should also add truth warning labels so that once the veracity of a story has been identified as fake, then it is applied.

The same can be applied to web browsers. Utilizing something like a fake news monitor that can actively fast-check and rate the credibility of the websites a user is browsing. If, for instance, a website has a low rating, then the website is marked with an alert that calls for verification of their content.

Consequently, it is highly commendable that social media sites up their algorithm game by introducing other features that draw a line between blue feeds vs red feeds. Features that highlight posts tied to controversial news should be implemented. This will serve to puncture the bubble of fake news.

Ultimately, it is up to every person who cares about the truth to make sure that fake news doesn’t catch us unawares. We should take all the necessary steps to make sure that fake news doesn’t hold any value.

READ ALSO: Fight “Fake News” with Ease with these Three Tricks 



About Korir Isaac

A creative, tenacious, and passionate journalist with impeccable ethics and a nose for anticipated and spontaneous news. He may not say it, but he sure can make one hell of a story.

View other posts by Korir Isaac


More Articles From This Author










Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE



ARCHIVES

2019
  • January 2019 (256)
  • February 2019 (216)
  • March 2019 (285)
  • April 2019 (254)
  • May 2019 (272)
  • June 2019 (251)
  • July 2019 (339)
  • August 2019 (293)
  • September 2019 (307)
  • October 2019 (185)
  • 2018
  • January 2018 (291)
  • February 2018 (219)
  • March 2018 (278)
  • April 2018 (225)
  • May 2018 (238)
  • June 2018 (178)
  • July 2018 (257)
  • August 2018 (249)
  • September 2018 (256)
  • October 2018 (287)
  • November 2018 (284)
  • December 2018 (187)
  • 2017
  • January 2017 (183)
  • February 2017 (195)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (205)
  • July 2017 (190)
  • August 2017 (195)
  • September 2017 (186)
  • October 2017 (235)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (165)
  • February 2016 (165)
  • March 2016 (190)
  • April 2016 (143)
  • May 2016 (245)
  • June 2016 (182)
  • July 2016 (271)
  • August 2016 (248)
  • September 2016 (234)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (153)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (166)
  • April 2015 (108)
  • May 2015 (116)
  • June 2015 (120)
  • July 2015 (148)
  • August 2015 (157)
  • September 2015 (188)
  • October 2015 (169)
  • November 2015 (174)
  • December 2015 (207)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950