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Oppo Overtakes Apple in Worldwide Smartphone Sales

BY Soko Directory Team · August 8, 2019 06:08 am

Apple is really losing its grip on the market as it now falls fourth behind three smartphone makers; Samsung, Huawei, and Oppo in smartphone sales globally.

The iPhone sales have experienced a drop in the second quarter of 2019 as revealed by an IHS Markit list of the world’s top smartphone makers globally.

Oppo, a Chinese smartphone brand that is less known in the Western parts of the world, overtook the US-headquartered tech company by making 900,000 sales more.

The IHS data revealed that Apple shipped 35.3 million iPhones in a period of three months to the end of June. This only captured 11percent of the smartphone market worldwide. Oppo nudged the iPhone seller by making 36.2 million sales in the same period.

As a result of low sales, Phones become less accountable for Apple’s overall revenue as the company has seen more growth in selling other electronic products such as computers and watches.

Experts have attributed the low sales of the iPhone to hiked prices of new models, thus making users stick to old versions instead.

Despite having ups and downs with the US market, Samsung and Huawei maintained the top two slots in the smartphone sales.

Samsung shipped 75.1 million phones which have it a 23 percent market share while Huawei shipped 58.1 million phones grabbing 18 percent of shares in the smartphone market.

Huawei managed to survive its trade ban in the US and resorted to making more sales to the Chinese market, which has made them boost their market share.

“Following a strong first-quarter performance, Huawei was one of the few smartphone makers to buck the overall negative trend in the market in the second quarter. Huawei was able to replace falling international shipments with increased sales in China,” said IHS analysis director, Jusy Hong.

Here are the smartphone makers who made the top ten list;

  • 1 Samsung-75.1 million sales,23 percent
  • Huawei-58.7 million sales, 18 percent
  • Oppo-36.2 million sales,11 percent
  • Apple-35.3 million sales,11 percent
  • Xiaomi-31.9miliion sales,10percent
  • Vivo-28.4 million sales,9 percent
  • LG-8.9 million sales,3 percent
  • Motorola-8.3 million sales,3percent
  • Tecno-3.9 million sales,1percent
  • TCL Alcatel-3.8 million sales,1 percent
  • Others -40.8 million sales,12 percent

The overall smartphone shipment in the second quarter of 2019 was 331.2 million.

Read Also: Apple Slashes Some iPhone Prices Outside US to Counter Strong Dollar

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system. Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

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