Emirates carried approximately 16 million passengers over summer, from June to August, and 75 percent of these customers highly rated their inflight entertainment experience -according to Emirates’ inflight survey.
With an entertainment catalog that boasts up to 4,500 channels, customers are spoilt for choice and for the first time Emirates reveals its most popular channels on board.
Ice, Emirates’ inflight entertainment system, offers up to 1,500 movies from all genres and in 44 languages but Superhero films were the clear choice over summer as Emirates included a suite of movies from Japanese manga, the Marvel Studios, and the DC universe.
In June, the most popular movie watched on board was Captain Marvel. Alita: Battle Angel took the top spot in July, while Avengers: End Game was the most-watched movie in August.
The ice catalogue is updated monthly with approximately 100 new movies from around the world as well as music, TV shows, and documentaries.
To help customers plan their trip more effectively Emirates introduced an innovative new function on its app to allow customers to browse the expansive entertainment catalog, create bespoke playlists ahead of their flight and then sync it to their seats once onboard. Over summer, more than 40,000 unique playlists were created by travelers and the viewing choices are clear when onboard – every playlist included at least 1 movie proving Emirates customers were clear film buffs. 1 in 6 customers added a TV show to their personal playlist.
Bollywood movies are the most popular non-English language films on board. In terms of film categories, the most popular choices were a varied spread with most viewers opting for “New Movies” which included hits like A Star is Born and Bohemian Rhapsody over summer; followed by Disney classics – a selection of 50 Disney hits ranging from 1951 classic Alice in Wonderland to this year’s Aladdin. The third most popular category across all sectors and regions was Bollywood films and over summer, customers enjoyed hits like 2.0 and classics like Dabangg 2.
Those looking for other options could choose from over 1,200 hours of TV programming. In the last 3 months, the Emmy award-winning series Chernobyl from HBO was the most-watched TV show on ice, while the most-watched documentary was African Cats, a 2011 nature documentary film about a pride of lions and a family of cheetahs trying to survive in the African savannah.
Emirates ensures its youngest customers are catered for with a large selection of children’s movies and TV channels and the most popular kid’s show was Paw Patrol.
ice also features varied content such as Emirates’ own Food and Wine Channels giving customers a behind-the-scenes look at how it creates its onboard menus; expert-led LinkedIn Learning courses; as well as offering uTalk language lessons for beginners. The most popular language studied onboard was Arabic.