Potential clients want to see there is a human behind your posts. Having automated content will only make your business appear cold and unrelatable.
Social media is a necessity for businesses. Whether it be for marketing, customer service, or public relations, social media is often how companies stay relevant in their customers’ lives and aware of any issues that may arise.
Well-managed social media accounts don’t just improve brand recognition. They also bring in more opportunities for brands to connect with their target market.
Many are putting a lot of effort into cultivating their online presence. However, sometimes, these things don’t work as expected. There are some popular strategies that might not be good for your social media account or your business.
Posting Too Much
Posts are the lifeblood of your social media accounts. It’s the reason why people follow you in the first place. Your posts matter. So do their quantity and quality. If you’re posting too much then you might annoy followers. This can push them to tap that unfollow button.
Cross-Platform Auto Posts
This is a definite no-no. Although it can make your life easier, it will not benefit your brand. Each platform is unique. How you optimize posts for them also differs. If you want to get the best out of your posts, create a unique one for each social media account.
Obsessed about the numbers
If you are a business owner who loses sleep over the subscriber count or how many follows you get in a day, then you are too fixated on numbers. If you want real engagement, you should look for authentic followers. It’s not about the quantity of your follower count but the quality or their relevance to your business.
Not responding appropriately to negative feedback
Negative feedback is going to happen. You can choose to ignore it, fight back, or take it in stride. How you respond says a lot about your brand. Some brands operate under the assumption that they can simply delete negative comments without repercussions
Relying on automation too much
Potential clients want to see there is a human behind your posts. Having automated content will only make your business appear cold and unrelatable. In order to attract clients, always make sure your posts are humanized.
Posting the Same Content Repeatedly
It can be tempting to repost your posts, especially if it’s a promo you want to hype. But be careful with this. A lot of people don’t appreciate seeing the same thing over and over again.
Not Sharing Blog Content
If you have a website with a blog, then don’t be afraid to share the link. Utilizing your social media accounts for this purpose can help improve your website traffic. One thing you should take note of when implementing this strategy is to not do it in excess.