SEO (Search Engine Optimization) is a set of practices that help align your particular business with Google’s ranking algorithm.
For every business large or small, to grow, it needs customers. A crucial way to achieve this is through various advertising strategies for your company, products, or services.
Before the digital world, it was as easy as picking out a brochure, flyer, and ad in the local newspaper, but nowadays, the possibilities are almost endless. This is why we’ve set aside some of the more innovative solutions to help advertise your business better.
SEO (Search Engine Optimization) is a set of practices that help align your particular business with Google’s ranking algorithm. They aim to improve the quantity and quality of website traffic to a particular website or web page (in this case yours).
After your website has been improved, it will rank higher in search results when users search for specific phrases and words. Many benefits come from implementing this as a marketing tool.
First and foremost, SEO targets quality traffic, making it an invaluable marketing asset. Furthermore, once you’ve created a page that the search engine thinks is worth directing their users to, it can keep attracting web traffic months or even years after you’ve published it.
SEO also helps PR, which might look like a different marketing strategy at first, but using them together can maximize the results you see from each one of them.
This innovative marketing solution has become increasingly popular in recent years. Although influencer marketing is a somewhat untested advertising model, it has shown great results for some particular businesses.
Influencers have large follower numbers on Youtube and Instagram, with the typical metric being more than 10,000 followers. This marketing type is an innovative form of the social media marketing that uses product mentions and endorsements from influencers.
Some of the reasons why it’s successful are because of the high trust that influencers enjoy from their follower base, so having them recommend your product will serve as some form of social proof to your company’s potential future customers.
If you’re considering this innovative marketing solution, all you’ll have to do is contact influences and agree on the price. However, thorough research is suggested beforehand so you could find the best fit for your business.
Outdoor advertising or better known as out of home advertising is an innovative advertising solution aimed towards getting the attention of mobile residents and visitors. It has especially shown promise for great media exposure in Africa and the Middle East because of how popular vehicles are and elaborate public transportation systems. This type of advertising is best used to raise brand awareness and drive consumer behavior.
Some of the further benefits of outdoor advertising are that it’s relatively inexpensive to prepare, especially if you compare it to video and radio advertising campaigns, and give great results in local visibility.
Out-of-home advertising usually requires a long-term commitment campaign which results in more brand visibility. Another benefit is that it’s essentially impossible to “turn off” unless your contract expires. This type of advertising solution might be better suited for bigger businesses rather than small businesses in development.
Experiential marketing also goes by the names “engagement marketing” and “event marketing,” Unlike traditional or online marketing strategies, it’s a swift and effective way to bring more awareness to your business through direct connections with consumers.
Many marketing experts have argued that it’s so effective because it engages all five senses and parks emotions that create lasting memories, which drive brand loyalty. It also lets you connect with your customers in a relatable and authentic way while building loyalty and raising awareness.
This innovative type of advertising is an entirely new marketing channel that first and foremost includes face-to-face (an offline effort) to grow your business by creating business opportunities and developing long-term customer loyalty with already existing customers. Many consider it an essential part of marketing in both an individual capacity and a collective one.
All of these advertising solutions were handpicked because of how innovative and promising they are. Some of these are particularly effective, such as outdoor marketing, because they offer long-term exposure to your brand, raising awareness about it.
Furthermore, by using this innovative advertising solution, you will drive customer behavior because they will keep seeing it all the time while they are outside. Be sure to consider which one of these innovative strategies will work best for your business, or if you can, try all of them and reap the results.