Mark Zuckerberg, the founder of the tech giant, Facebook means business and it seems the term "social" is just in the mind of the user of his platforms.
Mark Zuckerberg, the founder of the tech giant, Facebook means business and it seems the term “social” is just in the mind of the user of his platforms. But the man who owns Facebook, WhatsApp, and Instagram has only one goal; business.
And by “meaning business”, for Mark Zuckerberg, it means “setting up” shop on his platforms. You can chat with your friend, post your quotes, jokes, or whatever on either of the platforms. The man gives no damn but business and more business.
In the newly announced features, Zuckerberg says his company is gearing towards “supporting businesses and make shopping easier, by setting up shops on WhatsApp and Marketplace, Instagram Visual Search and Shops ads.”
The shops on WhatsApp feature, according to Zuckerberg, will enable users to soon be able to view a shop on WhatsApp so they can “chat a business before buying something.” He says “businesses only need to set up their shop ponce to have it work across Facebook, Instagram, and WhatsApp.”
More than one billion people use the marketplace feature on Facebook each month. Introducing Shopon Marketplace, Zuckerberg says it a way of “making it easy for businesses to bring their shops into the Marketplace to reach even more people.”
For Instagram lovers, the man is introducing the Instagram Visual Search that “helps you discover products based on images that inspire you.”
And finally, the Shop Ads that the man says are “new ads that personalize the shopping experience and to to the user to a shop’s curated collection.” Now, as to how Zuckerberg got all the data to guide his new features, only he knows.
But Kenyans are not too excited about the new features. They have a fight with Zuckerberg. What has it taken him so long to integrate M-Pesa in his payments? Millions of Kenyans use M-Pesa and Facebook only needs them to pay using their cards. Not everyone has a card.
Kenya has around 10,444,000 active Facebook users, 26,000,000 active WhatsApp users, and about 4,000,000 Instagram users, making it among the largest markets for Zuckerberg in Africa. But they feel left out always in most features.
So, are you ready to start seeing ads on your WhatsApp? What will you do? Boycott?