Dear Entrepreneur, Here Are 12 Marketing Lessons From Steve Jobs

By Getrude Mathayo / Published July 26, 2021 | 2:46 pm




KEY POINTS

As a natural leader, he believed in creating the next big thing as opposed to following trends. His idea wasn’t to just differentiate Apple from competitors but to create a global movement that ended up changing the tech space.


Steve Jobs

Steve Jobs has had an unquestionably huge impact on the world. During his life, he was named the most powerful person in business by Fortune, made the Time Magazine list of the world’s 100 most influential people on three separate occasions, and was even awarded the National Medal of Technology.

However, while he was undoubtedly a technological genius, one of his main strengths was his marketing ability.

He led the greatest turnaround in corporate history, taking a near-bankrupt Apple and turning it into one of the largest and most profitable companies in the world, but he didn’t look that great on paper.

Steve Jobs not only represents a brand but a generation of users who follow in the footsteps of his creativity.

The impact that he had on everyone’s lives can never be overestimated. Although you are not always aware of it, his innovations have affected everything around you, from movies to computers, music, and mobile phones.

  1. Make a great product

What Steve did that few marketers understand is that he first created a great product. A good product must have a solid value proposition and solve a real problem, be understandable by users, perform their task as easily and efficiently as possible, and become better and harder to part with the more they are used.

  1. Be a problem solver

Steve Jobs understood that consumer problem-solving is key to delivering real value. He believed in producing useful, consumer-centric products that solve genuine problems. From iPhones to iPads, his focus was always creating something of value for the end-user, that surpasses customer expectations.

  1. Take risks

As a natural leader, he believed in creating the next big thing as opposed to following trends. His idea wasn’t to just differentiate Apple from competitors but to create a global movement that ended up changing the tech space.

  1. Focus on the Experience

Focus on creating a universe of sensations, experiences, and values that the person gets when they buy your product. Analyze how it feels to use and buy your products, and think about what you need to improve, and what you need to focus on

  1. Be creative

Steve Job’s creativity was at the core of his personality. He was known to idolize the likes of Pablo Picasso. From the company’s branding to its product development and messaging, Steve’s creativity undoubtedly contributed to the company’s success.

  1. Stay focused on one thing at a time

What Internet marketers must learn from Steve Jobs is the importance of focusing on the most important marketing tactics. Simply speculate what will work best for your business niche and give your 100 percent focus

  1. Learn from your Customers

Steve knew marketing experts don’t tend to work in accordance with the needs of their customers. Therefore, he appreciated customer surveys and always focused on knowing exactly what type of product his customers wanted

  1. Keep Things Simple

Simple can be harder than complex. But it’s worth it in the end because once you get there, you can move m Mountains

  1. Master the Message

You can have a great product but if communication fails, it’s like watching a stand-up comedian do a gig in a completely different language. Jobs gave us some of the best speeches in corporate history

  1. Find an Enemy

The desire to belong and to explain the disorder of the world makes consumers feel better about belonging to the ideology of a brand that matches their own thoughts and values. If you don’t stand up for what you believe in, you’ll go unnoticed.

  1. You Don’t Have to be the First, but “You’ve Got to be the Best

Even though other competition was already on the market, Apple took those same products and improved the user experience, navigability, weight, packaging, and distribution channel

  1. Decisions Should be Made by a Group, Not a Committee

Important decisions should be made by a group designated to decision making.  A small group who trusts in each other and in their instincts because they are all immersed in the company’s objectives.  You should always encourage the team to discuss ideas, but then only leave those most suitable to make the final decisions.

Read More: Dear Entrepreneur, Here Are 10 Ways To Master Your Mindset







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