MultiChoice Showcase: An Exclusive Glimpse into an Exciting Future for Content

MultiChoice Africa believes in the power of entertaining and telling stories conveniently, not only to touch people’s lives but to celebrate African talent and creativity from all corners of the continent.

This was keenly displayed through the various content and product updates that were presented at their latest showcase.

The event set the stage for the leading broadcaster to exhibit their latest development and share an exclusive glimpse into what’s in store for the next few months highlighting that their local investment and ever-evolving product offering has ensured that their platforms continue to keep the African creative economy growing.

“It’s that time of year again when we celebrate our unique strength as Africa’s Most Loved African storyteller, and remind viewers that everything we do, from curating series and movies to offering innovative products and experiences, is done with the core intention of enriching the lives of viewers through entertainment,” said MultiChoice Kenya managing director, Nancy Matimu,

“Our dedication to providing the best in local and international entertainment on innovative platforms drives us in all that we do,” she added.

Exciting new channel additions showcasing local talent

Over the past year, Multichoice has launched new local channels across the continent with Akwaaba Magic in Ghana, Abol TV in Ethiopia, Pearl Magic Prime in Uganda as well as a once-off pop-up channel to celebrate Africa Month. The most recent to have joined the list of new channels is Maisha Magic Poa and Maisha Magic Movies.

On Wednesday 1 September, Tanzanian channel Maisha Magic POA (DStv Channel 144) launched. This channel is tailor-made to give customers access to even more exhilarating, locally produced content.

It’s a game-changer when it comes to Tanzanian television and features iconic shows, such as Kapuni, Sarafu, and Huba. The channel will also be used to launch the much-anticipated talk shows Ni Yeye and Salama Na.

Another new addition to the East African MultiChoice family is Maisha Magic Movies (DStv Channel 141). The content has been sourced with Ugandan, Kenyan, and Tanzanian audiences in mind.

The channel’s team has worked alongside local producers in these regions and is continuously grooming and mentoring creatives to produce world-class content that resonates with the cultural nuances of the market.

Something for everyone in Africa

The carefully selected content caters to the unique tastes of the markets in which the Pay TV provider operates, virtually across the continent. Wherever viewers are in Africa, there is a range of DStv and GOtv content that appeals to each region and that is the direction in which upcoming content will continue to go.

Added to the specific regional content cherry-picked and produced for audiences for the various regions, DStv also offers a uniquely African channel that caters to a continent-wide audience.

When it comes to pan-African content, HONEY (DStv channel 173) the standout channel on many watchlists across the continent which launched earlier this year promises a very exciting line-up for the coming months.

Adding clarity and even more value to local channels

As of Thursday 26 August, eight local channels were upgraded from Standard Definition to High Definition at no additional cost to DStv customers.

Viewers with relevant decoders can now experience an improved viewing experience for channels including Africa Magic Urban and Epic, Akwaaba Magic, Abol TV, HONEY, Pearl Magic Prime, Maisha Magic Bongo, and CNN.