Equity Introduces Chat Banking On Social Media

By Soko Directory Team / Published May 24, 2022 | 2:49 pm





KEY TAKEAWAYS


Equity has enhanced customer journeys and experience, enabled additional banking transactions, and updated security features on EVA, providing secure banking and real-time response to a range of questions related to the Bank’s solutions and services.


Equity has introduced Equity Virtual Assistant (EVA), the Bank’s chat banking platform that takes financial services to the next level by presenting banking transactions as virtual conversations on social media platforms including WhatsApp, Facebook Messenger, and Telegram.

EVA chatbot extends digital banking and customer support services to existing and new customers and can simulate a conversation (or a chat) with a user. The experience is as easy and natural as having a conversation with a friend.

Customers can now manage their accounts on EVA and engage with the virtual assistant to make transactions like buying airtime, sending money, buying goods and services, paying bills, viewing account balances, and getting a statement anytime anywhere within their social media platform of choice.

The announcement was made during the release of Q1 2022 results by Equity Group Managing Director and CEO Dr. James Mwangi.  “We are more than a bank, we are an enabler of lifestyle, fulfilling the needs and aspirations of our customers and communities. The launch of Equity Virtual Assistant, EVA, is in line with our journey to make our services and products available virtually and online. We are continually investing in technology and products that are designed to give our customers more freedom of choice, ease of access, convenience, and control. Using Artificial Intelligence, EVA will be able to constantly evolve and learn from the interactions it has with customers to provide responses. We endeavor to deliver financial services to our customers wherever they are and at whatever time in a secure, convenient, and flexible way.”

The new Equity Virtual Assistant seeks to improve customer experience and streamline banking processes.  EVA Chatbot is inspired by Equity’s investment in advanced technologies such as Artificial Intelligence, Machine Learning, Robotics Process Automation, and Advanced Analytics. These technologies converge to create new and improved experiences for customers who can now access banking services without leaving their favorite social messaging apps.

This adds to the innovations that have continued to drive Equity’s business transformation enabling it to transition from fixed cost to third party variable channels and self-service platforms. These innovations saw the Bank’s transactions on mobile, internet, and third-party channels rise to 97.1%, in the first quarter of 2022, as compared to only 2.9% of transactions happening in physical branches and ATM outlets over the same period last year.

According to 2020 data on Social Media User Trends from Global Web Index, Kenya has the highest percentage of monthly WhatsApp users compared to the rest of the world, with 97% of the country’s internet users active on WhatsApp. Cumulatively, Kenya has about 11.75 million active social media users. This presents a unique opportunity for the Bank as it continues to develop innovative products to drive its digitization agenda on all customer touchpoints.

Equity has enhanced customer journeys and experience, enabled additional banking transactions, and updated security features on EVA, providing secure banking and real-time response to a range of questions related to the Bank’s solutions and services. “The adoption and usage of our digital transaction capabilities give us confidence that Africa’s transformation is possible” added Dr. Mwangi.

This latest innovation reaffirms the Bank’s commitment to continue supporting customers to access banking services conveniently and securely through the enhancement of its digital channels and by providing customers the flexibility to choose from a variety of social media platforms, from where to conduct banking transactions and engage the Bank.

Related Content: IFC, Equity Group Partnership to Support SMEs and Climate-Smart Projects




About Soko Directory Team

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

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