Naivas Opens A New Outlet, Takes Branches To 92

Naivas Supermarket opened a new outlet located at Brick Mall, Thindigua Kiambu County, bringing the total number of its operating outlets countrywide to 92.

The decision by Naivas is part of the company’s ambitious expansion strategy aimed at consolidating its market leadership position and gaining an edge over other major retailers in the region such as QuickMart, Cleanshelf, Chandarana Foodplus, and Carrefour.

Previously, Thindigua was only served by Quickmart Supermarket as the only major retailer in the region since January 2019, and supplemented by other convenience stores and mini-marts.

The entry of Naivas Supermarket in Thindigua and surrounding regions is a clear indication of the increasing demand for convenience by consumers with diverse preferences and interests, who want to be served in close proximity by major retailers that have the necessary resources to facilitate such convenience.

Furthermore, Naivas’ expansion is coming at a time when several other retailers, including Nakumatt, Tuskys, Games Stores, Shoprite, Choppies, and Uchumi Supermarkets, have exited the market, widening the gap for investment in the formal retail sector.

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This development is happening at a time when formal retail penetration in Kenya remains low standing at 30.0 percent as of 2018.

Naivas’ decision to expand its footprint in Thindigua and surrounding areas will enable more consumers to access formal retail services and improve their shopping experiences.

Kenya’s retail sector has been facing numerous challenges that have led to the collapse of giants such as Tuskys, Nakumatt, and Uchumi Supermarkets.

Tuskys collapsed as a result of family feuds among the sons and daughters of the founder. At least 4,500 people who worked for the retail chain lost their jobs. Nakumatt died due to mismanagement leading to offer 20,000 people losing their jobs in Kenya, Uganda, and Tanzania.

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