NCBA Bank has called an end to stereotyping and discriminating against differently-abled persons, and instead encourage them to believe in their abilities and grow to inspire others in society.
Speaking during the PWD Day organized by Ushirika Wema, Nelly Wainaina, the Group Director of Marketing at NCBA Bank, called on stakeholders to come together and support differently-abled persons in a way that will enhance their abilities.
“It’s up to each of us to combat stereotypes, misconceptions, and discrimination against the differently abled. We should value and include them in all aspects of society,” said Nelly. “At NCBA, we work to inspire greatness without discrimination. We have trained our staff to identify and prioritize customers.”
Combatting stereotypes, misconceptions, and discrimination against people living with disabilities is crucial for fostering a more inclusive and equitable society.
Stereotypes often stem from ignorance and a lack of understanding, perpetuating harmful myths that limit the potential of individuals with disabilities.
Challenging and dismantling these stereotypes helps open the door to a broader acceptance of diversity and creates an environment where people with disabilities are recognized for their unique abilities and contributions rather than being defined by preconceived notions.
Grace, Miss Wheelchair Kenya 2023, speaks at the @UshirikiWema IPWD event supported by @ahadikenyatrust happening at the @KenyaRedCross grounds. She highlights the fact that disability is just a condition but there are positive aspects to focus on.#NCBATwendeMbele pic.twitter.com/Lv2Ssg7Hsc
— NCBA Bank (@NCBABankKenya) December 3, 2023
Addressing discrimination against individuals with disabilities is a fundamental aspect of upholding human rights and promoting social justice. Discrimination can manifest in various forms, such as limited access to education, employment, and public spaces, creating barriers that impede full participation in society.
Embracing diversity and fostering a culture of inclusivity not only benefits those with disabilities but enriches society as a whole by harnessing the full range of talents and perspectives that individuals with diverse abilities bring to the table.