Bolt Goes After Little With Less Corporate Fares

Ride-hailing company Bolt is ramping up efforts to capture a larger share of Kenya’s corporate transport sector, positioning itself as a more cost-effective alternative to existing players.

The company says its rides are, on average, 23 percent cheaper than competitors currently dominating the business travel space.

The move puts Bolt in direct competition with market leader Little Cab, which has long been the preferred choice for corporate ride-hailing.

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Bolt says that it aims to appeal to large corporations and SMEs seeking to cut transport costs without compromising reliability by offering lower fares and faster Estimated Time of Arrival (ETA) performance,

“Businesses are always looking for ways to optimize costs, and transport is a significant expense. Bolt corporate rides are 23% more affordable compared to other corporate ride-hailing players. With our strong driver network, we ensure efficient pickups and timely arrivals,” said Daniel Njomo, Bolt Business General Manager.

Kenya’s corporate ride-hailing market has traditionally been dominated by a few key players, but Bolt’s continuous presence in this sector,  signals a shift that could drive down costs and offer businesses more options. The company’s pricing model, combined with its widespread driver network, presents an attractive alternative for firms seeking affordable and efficient mobility solutions.

Read Also: Why Bolt Deregistered Over 5,000 Drivers For Overlooking Safety Measures