Glenmorangie Launches Pan-African Campaign Celebrating Storytelling, Craft and Character

Glenmorangie Highland single malt Scotch whisky today reveals a new pan-African campaign that brings together three compelling creative voices for an immersive journey to the distillery’s home in the Scottish Highlands. The campaign marks Glenmorangie’s most ambitious Africa-focused initiative to date, celebrating character, craft and storytelling across borders.

Filmed at Glenmorangie’s historic distillery in Tain and across the dramatic landscapes of the Highlands, the campaign follows Kenyan actress Kate Kamau, Nigerian artist and creative executive Darey Art Alade and South African author and commentator Khaya Dlanga as they discover the people, places and traditions behind the whisky. Through moments of genuine discovery, conversations with the distillery team and shared experiences over a dram, the campaign captures an authentic exchange between cultures. As each talent encounters Scotland through their own lens, they bring their unique perspectives, creativity and character to the episodic films.

The campaign centers on a simple but powerful idea: character is built over time. For more than 180 years, Glenmorangie’s whisky makers have devoted themselves to mastering their craft, creating a delicate and elegant spirit in Scotland’s tallest stills. In the same way, the campaign’s collaborators have built their own reputations through creativity, perseverance and a distinctive point of view.

Through episodic films, editorial storytelling, cultural conversations and intimate in-market experiences, Kate Kamau, Darey Art Alade and Khaya Dlanga share their reflections on creativity, craftsmanship, heritage and what they discovered during their time in the Scottish Highlands.

Reflecting on their experience in the Scottish Highlands, each talent shared what the journey meant to them:

Kate Kamau reflected: “What stayed with me most was how storytelling lives beyond words. You feel it in the people, the landscapes and the quiet pride behind every part of the distillery. It reminded me that, wherever we come from, the stories we choose to preserve become part of who we are. I loved bringing my own perspective to that experience and sharing it through an African lens.”

Darey Art Alade said: “Going to Scotland felt like going to the source—meeting the people behind the craft and understanding the discipline, patience and intention that shape the finished experience. As an artist and creative executive, that philosophy felt very familiar. Whether you are making music, directing a production, building a platform or crafting whisky, character is shaped over time. The most meaningful work cannot be rushed.”

Khaya Dlanga added: “I’ve always been curious about people and the stories they carry, so I found myself just as drawn to the conversations as the whisky. Behind every tradition were people who cared deeply about preserving something meaningful. It was a reminder that real character is built over time.”

Caspar MacRae, President & CEO of The Glenmorangie Company, said:

 “At Glenmorangie, we’ve been perfecting the art and science of whisky making for over 180 years, creating our spirit in Scotland’s tallest stills for its signature elegant character. When we welcomed Kate, Darey and Khaya to Tain, they brought a real sense of humour and curiosity into their conversations with our Distillery team – who thoroughly enjoyed the opportunity to share some of the stories behind our single malts, and how they have been shaped by our Highland provenance. The conversations that emerged throughout the journey were genuinely inspiring. It’s a delight to now see each storyteller’s unique take on their visit to Scotland, and to celebrate their creativity and character through this campaign, which I’m sure will resonate with whisky lovers across Kenya, Nigeria, South Africa and beyond.”

The campaign debuts at a moment when African artists are rapidly influencing international discussions about luxury, design, fashion, film, music and literature.

Derek Ruediger, Glenmorangie International Marketing & Commercial Director, commented: “Africa’s creatives are defining the next era of storytelling. This campaign showcases the result of combining 180 years of craft with that creative energy. By inviting African voices to be at centre stage, we hope to bring greater relevance and interesting new perspectives on our brand stories to local audiences.”

Through long-form editorial features, episodic digital films, talent-led cultural dinners, the campaign will be implemented in Kenya, Nigeria and South Africa from July to December 2026. The campaign will kick off in a series of intimate events in Nairobi, Lagos and Johannesburg, which will be hosted by Kate Kamau, Darey Art Alade, and Khaya Dlanga respectively.

Through their experiences in Scotland, these storytellers share their own perspectives on the craft, patience and character that define Glenmorangie.

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