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Zuku Maintains Market Share Lead In Fixed Internet Sector

BY · August 5, 2015 02:08 pm

Wananchi Group, the home of entertainment and communication brand Zuku, has maintained its leading market share position in the fixed-internet sector in the country.

The firm – which operates a triple-play platform in which broadband, pay multi-channel television and voice telephony are offered through one cable – has maintained major control of the Fixed Internet market share at 46.8 percent.

“Wananchi Telecom had the highest market share during the quarter under review to record 46.8 percent,” the January-March 2015Quarterly Sector Statistics Report released by the Communication Authority of Kenya said in part.

Liquid Telecom recorded growth in the number of subscriptions and emerged second with a market share of 15.3 percent, while Telkom Kenya ranked third at 10.1 percent as its subscriptions increased marginally to 12,083 in the period between January and March 2015.

Zuku Fiber is a cable network currently available in Nairobi and Mombasa with customers getting high residential speeds of up to 50 Mbps.

Commenting on the report Wananchi Group CEO Richard Alden said: “The pole position affirms our status as Africa’s leading entertainment and communication service provider in line with our objective to be a world-class company and the first choice for entertainment content and communication among consumers in key markets around Africa.”

According to the report, the number of mobile broadband subscriptions stood at 5.01 million representing growth of 23.1percent as fixed and wireless broadband subscriptions increased by 11.1 percent to stand at 100,000.

The number of fixed and wireless broadband subscriptions, as categorized by advertised speeds, recorded 57,742 subscriptions with highest speeds of 2Mbps being recorded during the period under review.

In general, the Communication Authority of Kenya says that the data market has continued to expand progressively.

“The number of subscriptions increased by 14.3 percent to stand at 18.8 million up from 16.3 million posted during the last quarter. In relation to the same period of the previous year, growth of 1.3 percent was recorded,” the report said.

Mobile data continued to dominate the market with the number of subscriptions registered at 18.6 million up from 16.3 million, representing a 14.3 percent growth.

Terrestrial wireless data subscriptions declined by 7.9 percent to register 16,148 subscriptions down from 17,537 recorded during the last quarter.

“The decline has been attributed to substitution of connection to other access modes such as Fibre optic. Compared to the same period of the previous year, a minimal growth of 0.7 percent was recorded,” the report said.

Satellite subscriptions registered increased growth of 17.4 percent to stand at 836 up from 712 registered during the last quarter.

The growth in fibre optic subscriptions has remained steady over the period with the quarter under review registering 87,838 subscriptions up from 81,243 recorded during the last quarter representing an increase of 8.1 percent.

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