Why Social Media is Vital For Brand Creation and Visibility
The social media train long left the station and it is taking over the world by storm. The mainstream media is worried and the formal traditional media is being done away with.
People in the present world get their news from the social media first before confirming it with the mainstream media and in many occasions, the mainstream media has relied on social media as a credible news source.
Almost all business around the world has acknowledged the power of social media in marketing for their services, products as well as pushing for brand awareness. Social media has taken over all the marketing platforms and doing away with the mainstream media and those that have failed to adapt to the changing trends being faced out.
According to The Content Factory, social media marketing has a 100 percent higher lead-to-close rate than outbound marketing. What this statement means that comparing to other traditional marketing channels like the use of individual marketers, radios, televisions as well as newspapers, social media gives maximum results, 100 percent to be exact. No other medium of marketing offers 100 percent results as social media.
A business that is not on social media is like a man who is busy winking and smiling at a beautiful girl in total darkness. Many business owners ask whether they need social media exposure for their businesses at all and the majority of them go on to say that they do not need social media for their businesses. The truth is that the world has tremendously changed in terms of technology and almost all businesses have embraced it.
What are some of the social media platforms that are common for business marketing and one that give you maximum positive results?
- Google Plus (Google +)
- SnapChart
- Telegram
- YouTube
- Websites (depending on the kind of the website)
Of the above mentioned mostly used social media platforms, the most common ones are Twitter, Facebook, Instagram and to some extent YouTube. In most countries, Kenya included, marketing by use of Google Plus (Google +) is yet to be embraced.
In Kenya, many businesses use Twitter, Facebook, and Instagram to market their products and services. Twitter, however, comes out as the main effective tool in the marketing of a product or a service followed by Facebook.
Importance of marketing and building of a brand via Twitter.
Twitter is one of the most used tools in the business world in terms of marketing products and services. In Kenya, most businesses have promoted their services through the development of hashtags or through pushing of key messages that they go viral to reach a larger audience. Twitter has the following advantages over other platforms:
Cheap and affordable
Twitter is cheap and affordable compared to traditional media in terms of marketing. In most cases, it is absolutely free especially when one has a team of his own with credible twitter accounts. The use of social media influencers is one of the best ways to maximize the ability of Twitter to market a product or a service. Social media influencers are people who are active on social media platforms for both social and economic purposes, the majority of whom are paid a certain amount of money to push for a certain product or service.
A wide range of audience
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