Kenya Cane, Kenya’s leading spirits brand have unveiled “Shangilia Hustle Ya Kenya” campaign that will see 24,000 Kenyans get a chance to win various prizes.
The twelve-week National Consumer Promotion initiative is the second phase of an initiative launched last year to boost upcoming businesses. It will see 20 lucky consumers win 100,000 shillings worth of merchandise to support their “hustle” and another 24,000 lucky winners will be awarded instant cash prizes.
“Kenyans are known for their creativity, defying the odds by setting up their own businesses “hustles” to make ends meet. It is with this in mind that we came up with this campaign to elevate these businesses to help our consumer’s transition to the next level,” said Annjoy Muhoro, Kenya Breweries Limited Head of Spirits during the launch of the campaign.
To participate, consumers will be required to buy participating Kenya Cane bottle (Kenya Cane, Kenya Cane Coconut and Kenya Cane Citrus) of 250ml, 350ml and 750 ml. Scratching the panel on the bottle will reveal a seven-digit alphanumeric code that you will send through a text to 21199. You will then be required to register for the promotion where you will be eligible to participate and submit your hustle story.
The most inspirational hustle stories will be aired on radio stations across the country and listeners will get to vote for the best two hustle stories per region. If an entrant’s story catches the most attention of the listeners and inspires others, it will boost their chances of walking away with the grand prize.
According to Ms. Muhoro, the campaign demonstrates Kenya Cane’s motto of celebrating everyday success no matter how big or small.
“We recognize and celebrate Kenyans who wake up every day make their mark in the world,” Ms. Muhoro added.
Kenya Breweries Limited (KBL), is East Africa’s leading alcohol beverage business with an outstanding collection of brands. The promotion comes at a time when the spirits category had a growth of 7 percent in 2018 full year financial results compared to the previous year.
Kenya Cane has tremendously grown and is currently leading in its category due to the continuous customer loyalty over the years and innovation of the brand.
During the previous phase of “Wakilisha Hustle Campaign”, 20 entrepreneurs from various regions across the country who were selected by their peers, won 50,000 shillings worth of merchandise in the form of equipment and stock to boost their business.
One of the most inspiring past winners was a milk vendor from Litein Town in Kericho County, who, through the reward received from Kenya Cane, currently supplies an average of 100 liters of milk a day up from the initial 60 liters.
The second phase of the campaign has increased the grand prize to 100,000 shillings and it features a Limited-Edition bottle. This is in celebration of the country marking 55 years of independence on December 12th of this year.