BIC has officially launched its East Africa facility in Nairobi after transferring its manufacturing in Kenya and distribution in the East African region from HACO Industries earlier this year.
After four decades of presence in the region through a local distributor and under a licensed manufacturing model, BIC established its East Africa subsidiary in Kenya to implement its proximity strategy and expand its brand presence.
The subsidiary will act as a development engine for the domestic market and an export hub servicing Kenya, Burundi, Djibouti, Eritrea, Ethiopia, Rwanda, Somalia, South Sudan, Tanzania, and Uganda.
Commenting on the inauguration, BIC’s Chief Executive Officer, Gonzalve Bich said that the launch was an important milestone for the company as they strengthen their presence in Kenya.
With a population of 300 Million inhabitants, 45 percent of whom are under 14 years of age; BIC settled for East Africa as a key market for their stationery business.
“In line with our “Writing the Future, Together” sustainable development program, BIC will be investing in driving social impact. We stand committed to growing our current business and developing the local talent base, starting with our own employees, by providing additional opportunity for career growth and the building of new skills and competencies as part of our global enterprise operation,” added Gonzalve Bich.
BIC Corporate Foundation will be focusing on driving education in the country, as it looks to support projects that improve learning conditions for children in Kenya and East Africa.
The revamped manufacturing facility will produce BIC ballpoint pens and include the assembly of BIC Shavers.
The factory benefits from the introduction of new technologies, smart solutions, and environmental management systems that help to drive efficiency and reduce the factory’s footprint in line with the company’s “Writing The Future” Sustainable Development Commitments for 2025.