Kotex Acquires New Look as Part of Global Business Plan

Kotex has incorporated the SHE symbol into its logo in honor of women everywhere.  In line with the new-look packaging, Kotex has launched a campaign dubbed ‘#PeriodOrNotSheCan’ to emphasize that a period should never get in the way of a Woman’s progress.

The campaign, which leverages on Kotex putting women at the heart of their business for the past 100 years, remains one of the most significant for Kimberly Clark, owners of the Kotex brand globally.

Speaking at an event to formally launch the new-look pack designs, Christopher Waithaka Senior Brand Manager, Feminine Care Category – West, East & Central Africa said, “We incorporated the “She” symbol into the Kotex logo as a reminder that women guide everything we do and as a commitment to honor her for the next 100 years.”

“Through the #PeriodOrNotSheCan’ campaign, Kotex seeks to drive conversation around period stigma with the intention of underscoring our belief, that a period should never get in the way of any woman’s progress,” he added.

While a period is a natural part of being a woman, for a long time, periods have been a source of stigma, shame, worry and embarrassment for women. The narrative that periods are disgusting and should be hidden is often reinforced, even before girls experience their first period.

“Period stigma dictates to women what they are allowed to do and how far they can rise in education or career. Taboos and myths serve only to encumber them thus crippling their efforts to advance,” explained Saiton Tameno-Righa, Digital Manager, Kimberly Clark in charge of West, East and Central Africa.

As part of the campaign, Kotex will honor 12 women nominated to receive the “She Can” Award at a red carpet gala ceremony.  The awards were created to cheer on women for courageously achieving unique success in their respective fields.

“Through the She Can Award, we aim to challenge common thinking that limits women’s progress. We are inspired to provide platforms for women to dream and achieve their full potential,” says Mr. Crispin Achola, General Manager at Kimberly Clark for West, East and Central Africa.

The highlight of the event was the unveiling of the ‘New Kotex Ultra Thin Extra-Long Pad.’ “This exemplifies Kotex innovation in developing high-quality cotton-soft, fast-absorbent pads to make her period experience discreet and unnoticeable. The Kotex product range comprising sanitary towels, tampons, and panty liners remains unchanged and is available in retail outlets countrywide,” concluded Christopher Waithaka Senior Brand Manager, Feminine Care Category – West, East & Central Africa.

Some of the nominees: