Emirates uncorked its finest wines at a wine tasting event in Nairobi, Kenya to highlight its First and Business Class wine selection on board on its network, showcasing the airline’s investment in wine as part of its long-term strategy.
Emirates invested over US$ 135 million in its wine and spirits program last year, working directly with top vineyards and distilleries around the world. Each year, 2.3 million bottles of wine and champagne are consumed in First and Business Class and 3.2 million bottles are consumed in Economy Class.
“Our aim is to provide the best experience for our customers and our curated wine program is reflective of that promise. We have a strong team of wine connoisseurs who build relationships with the world’s most prestigious vineyards, handpick and secure the most exclusive and rare wines to pair with our food menu, for our customers.”, said Hendrik du Preez, Emirates Regional Manager for East Africa.
“We serve 80 different champagnes, wines and ports on our flights on an average day across our international network and source our wines from Argentina, Australia, Austria, Chile, France, Germany, Italy, New Zealand, Portugal, South Africa, Spain, and the USA.”, he added.
The wines presented by Emirates included:
At the heart of Emirates’ wine strategy is its unique approach to purchasing exceptional wines en primeur, years before they are released to the marker, and then allowing these vintages to mature and reach their potential before serving on board. The Emirates wine cellar, the largest of any airline, currently stores 7 million bottles of wine – some of which will only be served in 2035.