Kenya’s leading e-commerce platform Jumia has now opened up its online platform to brands and corporate organizations for advertising.
The company’s CEO Sam Chappatte, made the disclosure during the launch of Jumia Advertising Services (JAS)at Movenpick Hotel today, 31st January 2020.
“20 percent of active internet users in Kenya are on Jumia each month. We know our customers well – what they shop, how much they spend, etc – and can use this to present relevant adverts to them. This can enable our customers to discover relevant products and services,” said Chappatte.
Chappatte further emphasized that their messages will reach highly targeted segments, right at the moment of purchase- e.g for DSTV the ads will be presented to people who are buying new TVs, or when selling beer, key messages can be shown to customers who looking at a competitor’s products.
“We are launching advertising in response to significant demand from agencies and brands. For effective digital marketing campaigns, you need data. This is what is special about our solution – and why leading brands that have been piloting with us over the last months are coming back for more,” he added.
Jumia operates in 11 countries in Africa and plans to target users geographically and segment them based on their shopping behavior in the 2020 Strategy to increase the monetization of its platform.
The company has further confirmed that it will also be opening up its logistics network to third parties for use in the delivery of packages, including products not sold on the Jumia online platform.