Capwell To Sell Unga, Baking Flour, Rice And Cooking Fat at Ksh 490

By Soko Directory Team / June 23, 2020 | 9:25 am




Capwell Industries Limited has unveiled VALYOU packs, three new value pack options containing Wholesome essential foods such as rice, maize meal flour, wheat flour, and vegetable cooking fat amongst others.

The three new VALYOU packs will be sold at a special price to cushion Kenyans from the tough economic times, with the lowest priced – 490 shilling Standard pack, consisting of one pack of Wholesome essentials such as (2kg Soko maize meal, 2kg Soko home baking flour, 2kg Ranee Every day long grain rice and 250 g cooking fat).

The medium-priced 720 Medium Pack, includes one pack of wholesome essentials such as; ( 2kg Soko Maize Meal, 2 kg Soko Home Baking Flour, 2kg Ranee Everyday Long Grain Rice, 1 kg Pearl Green Grams, 500g Soko Pure Wimbi porridge flour, 500g salt, and 500g Cooking Fat).

And the higher-priced Ksh 990 Large Pack, includes one pack of wholesome essentials such as; (2kg Soko Maize Meal, 2 kg Soko Home Baking Flour, 2kg Ranee Everyday Long Grain Rice, 1 kg Pearl Green Grams, 500g Soko Pure Wimbi porridge flour, 500g salt, 200g Bar Soap, 1 Kg Sugar, 250g Premium Tea, and 500g Cooking Fat).

According to Rajan Shah, Capwell’s Chief Executive Officer, VALYOU pack is positioned as a goodwill offering to customers during these tough economic times, urging Non-Government Organizations (NGOs) and corporate organizations to buy the packs in bulk and distribute to the vulnerable communities who can’t afford food during this COVID – 19 pandemic period arguing that such initiative will go a long way in making a huge difference in many people’s lives.

“These affordable VALYOU packs will enable every average-sized Kenyan family to be fed for a period of a week while allowing them to save a little, particularly during these tough economic times, occasioned by the Coronavirus pandemic,” explained Capwell Industries Chief Executive Officer – Rajan Shah.

Adding, “Corporate should also take advantage of this amazing offer and spread some goodwill to their employees many who are suffering from the current economic hardships.”

Meanwhile, talking about the impact of the ongoing economic slowdown, Shah said that factors such as liquidity crunch in both the general and modern trade have adversely impacted the fast-moving consumer goods (FMCG) industry. “We are seeing consumers opting for smaller packs and cutting down on the frequency of purchases. Growth in the first quarter has also been impacted significantly due to business uncertainty around coronavirus, but we expect to rebound in the coming quarter,” he added.





About Soko Directory Team

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

View other posts by Soko Directory Team


More Articles From This Author







Trending Stories










Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE



ARCHIVES

2020
  • January 2020 (272)
  • February 2020 (310)
  • March 2020 (390)
  • April 2020 (321)
  • May 2020 (336)
  • June 2020 (329)
  • July 2020 (47)
  • 2019
  • January 2019 (253)
  • February 2019 (216)
  • March 2019 (285)
  • April 2019 (254)
  • May 2019 (272)
  • June 2019 (251)
  • July 2019 (338)
  • August 2019 (293)
  • September 2019 (306)
  • October 2019 (313)
  • November 2019 (362)
  • December 2019 (320)
  • 2018
  • January 2018 (291)
  • February 2018 (219)
  • March 2018 (278)
  • April 2018 (225)
  • May 2018 (238)
  • June 2018 (178)
  • July 2018 (256)
  • August 2018 (249)
  • September 2018 (256)
  • October 2018 (287)
  • November 2018 (284)
  • December 2018 (185)
  • 2017
  • January 2017 (183)
  • February 2017 (194)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (205)
  • July 2017 (190)
  • August 2017 (195)
  • September 2017 (186)
  • October 2017 (235)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (165)
  • February 2016 (165)
  • March 2016 (190)
  • April 2016 (143)
  • May 2016 (245)
  • June 2016 (182)
  • July 2016 (271)
  • August 2016 (248)
  • September 2016 (234)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (153)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (166)
  • April 2015 (108)
  • May 2015 (116)
  • June 2015 (120)
  • July 2015 (148)
  • August 2015 (157)
  • September 2015 (188)
  • October 2015 (169)
  • November 2015 (173)
  • December 2015 (207)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950