How To Impress Your Customers Using Personalized Videos
KEY POINTS
The easiest way to reach a wide audience with your personalized visual content is to use social media. From appealing to a certain demographic with location tags to sharing a tweet with the audience it will resonate with, there are dozens of possibilities to incorporate videos into your content marketing strategy.
The ongoing pandemic has forced businesses to speed up their digital transformation efforts to include more personalization. This meant turning to personalized videos and taking customer experience to an entirely new level by offering both audio and visual content.
The result — boosted sales, improved marketing messages, and high customer satisfaction rates — didn’t take long to follow.
But this isn’t anything new. In fact, a study conducted by Evergage found that 96% of marketing professionals believe that personalization has the power to advance customer relationships much quicker than any other form of marketing strategy.
Since personalization helps build long-lasting bonds with customers — and visual content records some of the highest engagement rates — what started as an attempt to adapt to the new reality has now turned into a game plan that’s here to stay.
If you’re planning on keeping your business afloat and want to test out a content format that would appeal to a wider audience that values tailored marketing, carry on reading.
What’s considered to be a personalized video?
Not to be confused with a personal video that implies a message in a video form that’s made from scratch for one viewer only, a personalized video is a type of visual content that’s catered to a specific audience. This includes your existing customers, prospects, and business partners among others.
There’s typically a company name or logo along with the viewer’s name included in the video that clearly signifies that it’s targeted towards that person. The best part is that you can use one video over and over again thanks to the video personalization platforms that help to insert personalized elements where needed.
A good example of a personalized video is a holiday greeting featuring your client’s first name, a promotional offer with a robotic voice mentioning your name at the beginning, and a slide show consisting of some of the most memorable interactions you’ve had with your customer.
What are the perks of using personalized videos?
In a world where everyone’s inboxes are filled with dozens of promotional messages from both startups and big corporations, it can be hard to stand out. Here’s where personalized video content comes to the rescue.
Not only does it help you differentiate yourself from your competition but it also brings more profitable results. One study concluded that a personalized Call-to-Action (CTA) performs 202% better than the non-personalized CTA. Combined with the 5x higher open rate associated with marketing campaigns that include a personalized video, it’s safe to say that this approach works.
Breaking through the clutter, increased click-through and open rates, improved engagement, and maintenance of long-term relationships with customers are just some of the benefits of including a personalized video in your marketing campaign.
Take a look at the statistics below to get an idea about just how much of a game-changer personalized videos are:
- Twice as many people tend to spend 62% more time on landing pages containing personalized videos;
- The retention rate for personalized videos is a whopping