LG Electronics Empowers Local Communities By Awarding Social Groups

Three social groups based in Nairobi, Kiambu, and Kajiado counties respectively have emerged as the 2021 winners of the LG Electronics Ambassador Challenge that seeks to promote the growth and self-reliance of local communities.

The three, Ghetto Evolve from Nairobi, The Eagles from Limuru, and Mpookua Primary school will each receive Ksh.1,000,000 (one million) which is the main prize that will go towards solving social issues in the communities in which they reside.

Speaking during the announcement of the three, LG Electronics East Africa Managing director Sa Nyoung Kim said, “This challenge is part of LG’s overarching vision that sees various aspects of society working together to achieve a better life for all. This being our second year running it successfully, we remain committed to executing social contribution activities that deliver sustainable growth to local communities as we empower everyone to live a better life than they deserve.”

As part of their solutions agenda, Mporokua primary school – a public mixed day primary school in Kajiado Central sub-county, Ilmarba location seeks to use the funds to develop one classroom and two-door toilets to reduce congestion from the other classes.

“This school was started in 2010 by parents from this location as a way to help their children from walking five kilometers away to the nearest school. We have a population of 250 pupils and a feeder school called Sangilel with a total number of 78 pupils. We have four permanent classes and three semi-permanent ones shared by all the classes, plus a toilet with four doors shared by both boys, girls, and teachers. Getting classrooms will make the pupils more comfortable and help improve their performance” said Mporokua primary school headteacher Mr. Johnson Munyere who learned about the LG Ambassador Challenge from LG social media channels and applied for it. 

In Nairobi, the Ghetto Evolve Mathare social group plans to use the capital received to establish a resource center for kids, young men, and women in Mathare slums.

“Through this resource center, we hope to create social impact, improve the quality of life in our community and reawaken the desire to learn and develop amongst the young adults while empowering the most basic employable skills. This will not only help us bridge the competency divide but also help our youth explore and maximize their full potential.” Said Thomas Macharia, a Director of Ghetto Evolve.

The third group, the Eagles from Limuru intend to purchase motorbikes which shall provide jobs to the young families in their club as part of their long-term plan to venture into the transport business and create a livelihood for their members.

“Our club is entirely for young families in the community with small or no income. Through the support received, we plan to buy motorcycles that will help us generate income to support our members, and establish an office that will act as a resource center for empowerment programs for the community. The office will be run by a secretary that we shall employ. Our goal is to enable our members to live beyond what limits them” said Christopher Mwendwa, Team leader of Eagles Club. 

The three groups are expected to execute their ideas in three months once they are awarded. To ensure due diligence, a follow-up will be made by the Programme Manager and key partner of the challenge – Korea Food for The Hungry International -KFHI.

To bring the solutions to life, KFHI will plan, support, and implement customized project progress and monitoring according to the location of the project screening, project community selection, and the characteristics of the selected teams (including organization, operation, and capabilities) through the competition.