Dear Entrepreneur, Here Are Customer Retention Strategies You Can Apply To Your Business

By Lynnet Okumu / Published April 19, 2022 | 11:24 am

KEY POINTS

Customers view their relationships with brands as similar to their relationships with friends. They like brands that are reliable, authentic, and aware of what matters to them.

KEY TAKEAWAYS

Offering a good customer experience will make the customer feel appreciated. It gives a sense of belonging because they feel the brand cares about their needs and interests.

Customer retention is your ability as a company to turn customers into repeat buyers and prevent them from switching to a competitor.

The art of retaining a customer has to do with the quality of your products and services. Whether your customers are pleased and are happy while using them or not is your number one priority.

You have taken a lot of effort to develop and gain their trust, and it’s only fitting that you want to keep them glued to your brand.

To improve customer retention, you have to look at your entire customer experience, which involves everything customers think and feel when encountering your brand.

Remember that retaining customers is about more than just transactions—it’s about relationships. Customers view their relationships with brands as similar to their relationships with friends. They like brands that are reliable, authentic, and aware of what matters to them.

So, how do you ensure that you retain your customer,

Surprise Gifts and Discounts

You can show your customers that you value them by surprising them with spontaneous gifts and giving out discounts on products they regularly purchase.

This, alongside a straightforward message from the client assistance group explaining to them why they are getting the amazement, is a sweet gesture towards your customer and will make them come back for your products and services.

The message should clarify that they are getting this markdown for being a devoted client.

Offer Excellent Customer Service

Offering a good customer experience will make the customer feel appreciated. It gives a sense of belonging because they feel the brand cares about their needs and interests. Furthermore, you can easily get feedback from them concerning your brand, which could help in improving the services to the standards required.

Be personal

It’s advisable to get to know each of your customer’s tastes and preferences to attend to them in a fulfilling manner.

You need to gather information about how they like to be reached, what they have purchased beforehand, and what past associations resembled.

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This is especially important because different customers have different needs and how they would want to be handled. Remembering their details makes them feel they have a place in the brand.

Be Active in The Community

Many customers look at how the company workers and even the administration connect with the society around them. Is there some level of trust the community has bestowed on the brand?

You won’t be surprised at how many of your customers prefer your brand simply because the community member has approved the course is worth it.

Try and participate in various community activities by giving a helping hand. Show that you care about the local area.

Respond to customer support queries quickly

Customers feel satisfied when their queries are answered promptly.

It can be a short message or phone call letting the customer know that you’ve received their question. Better yet, you can provide an estimate for the time it will take to solve their problem. Customers are more willing to wait if they know you’re actively working towards a solution

This will make them feel valued.

Consistently gather customer feedback

If you want to know what’s working and what’s not, it’s only right to get it from the customer.

You can do this by conducting a series of surveys with specific questions such as

How would you describe your experience with our product? And what isn’t working for you, and why?

Ensure you ask questions that entirely relate to the customer’s needs and will get to their heart when they read.

All the above discussed possible ways of retaining a customer resonate around creating a relationship that attracts and makes the customer happy. Let your brand speak out for itself by appreciating and giving your customers reasons to stick around.