Kenya Sets Eyes On Malaysian Market For Avocado

By Soko Directory Team / Published August 29, 2022 | 2:40 pm




KEY POINTS

National data published in the Kenya Economic Survey 2021 confirm that earnings from exports of horticulture produced increased by 3.9 percent from KSh 144.6 billion in 2019 to KSh 150.2 billion in 2020. 


Avocado Kakuzi Technical Manager Grace Njeru (left) conducts Malaysian Plant Health Auditors Sharipuddin Halidi and Mohd Sanusi on an orchard inspection exercise

The local avocado growers and exporters may soon enjoy further market diversification opportunities’ in Malaysia as part of ongoing trade facilitation efforts by the Kenya Plant Health inspectorate Service (KEPHIS).

KEPHIS, the national plant health regulatory agency, has been engaging counterpart agencies in crucial target markets in the Far East to secure a broader international market footprint.

Speaking when he confirmed the efforts, KEPHIS, Managing Director, Prof Theophilus Mutui, said an Audit team from Malaysia’s National Plant Protection Organization (NPPO) concluded pest-risk and field assessments at Kakuzi Plc in Murang’a county last week as part of the bilateral engagements.

“KEPHIS has been working hard to secure export market access for local avocado growers beyond the traditional European markets as part of our statutory mandate,” Prof Mutui said. He added, “Following the success of our venture to China, we are now engaging NPPO from Malaysia, who have undertaken field audits at Kakuzi. Our growers may commence avocado exports to Malaysia early next year if all goes well.”

On his part, Kakuzi PLC Managing Director Chris Flowers said the NPPO Malaysia Audit team had conducted field audits and protocols assessments at the firm’s Makuyu avocado orchards and Packhouse. Kakuzi became the first African firm to officially undertake commercial sales of Avocados on Chinese soil earlier this month and is looking forward to the Malaysia opportunity, Flowers said.

“Kakuzi provided the necessary co-operation to the KEPHIS, and Malaysia NPPO teams who have conducted the facility and field audits to confirm our export readiness to the Malay market. This audit and review of protocols adherence is a welcome move as it fits well with our corporate quality management strategy to enhance our market footprint,” Flowers said.

The Malaysia field and facility audits come hot on the heels of similar inspections recently undertaken by the Chinese Authorities. The Kenya Plant Health Inspectorate Services (KEPHIS) recently confirmed that the Chinese National Plant Protection Organisation (NPPO) had approved fifteen (15) orchards, nine (9) packhouses, and one (1) fumigation facility, including Kakuzi’s orchards and packhouses to export fresh avocado to China.

Subsequently, the General Administration of Customs of the People’s Republic of China (GACC) published a list of Orchards, Packing Houses, and the fumigation facility authorized to export fruit to China.

The Malaysian market opportunity for Kakuzi will further boost the firm’s growing market footprint. Buoyed by increased sales, particularly against the firm’s strategic Avocado and Macadamia crops and steadily growing revenues from its market and product diversification efforts, Kakuzi reported a 60% rise in its half-year pre-tax profits.

National data published in the Kenya Economic Survey 2021 confirm that earnings from exports of horticulture produced increased by 3.9 percent from KSh 144.6 billion in 2019 to KSh 150.2 billion in 2020. With the introduction of new high-potential markets such as China, the value of horticultural exports is expected to grow, occasioning a positive economic ripple effect.




About Soko Directory Team

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

View other posts by Soko Directory Team


More Articles From This Author








Trending Stories










Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE



ARCHIVES

2022
  • January 2022 (293)
  • February 2022 (329)
  • March 2022 (360)
  • April 2022 (294)
  • May 2022 (271)
  • June 2022 (232)
  • July 2022 (278)
  • August 2022 (253)
  • September 2022 (246)
  • October 2022 (196)
  • November 2022 (230)
  • December 2022 (60)
  • 2021
  • January 2021 (182)
  • February 2021 (227)
  • March 2021 (325)
  • April 2021 (259)
  • May 2021 (285)
  • June 2021 (273)
  • July 2021 (277)
  • August 2021 (232)
  • September 2021 (271)
  • October 2021 (305)
  • November 2021 (364)
  • December 2021 (249)
  • 2020
  • January 2020 (272)
  • February 2020 (310)
  • March 2020 (390)
  • April 2020 (321)
  • May 2020 (335)
  • June 2020 (327)
  • July 2020 (333)
  • August 2020 (276)
  • September 2020 (214)
  • October 2020 (233)
  • November 2020 (242)
  • December 2020 (187)
  • 2019
  • January 2019 (251)
  • February 2019 (215)
  • March 2019 (283)
  • April 2019 (254)
  • May 2019 (269)
  • June 2019 (249)
  • July 2019 (335)
  • August 2019 (293)
  • September 2019 (306)
  • October 2019 (313)
  • November 2019 (362)
  • December 2019 (318)
  • 2018
  • January 2018 (291)
  • February 2018 (213)
  • March 2018 (275)
  • April 2018 (223)
  • May 2018 (235)
  • June 2018 (176)
  • July 2018 (256)
  • August 2018 (247)
  • September 2018 (255)
  • October 2018 (282)
  • November 2018 (282)
  • December 2018 (184)
  • 2017
  • January 2017 (183)
  • February 2017 (194)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (205)
  • July 2017 (189)
  • August 2017 (195)
  • September 2017 (186)
  • October 2017 (235)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (164)
  • February 2016 (165)
  • March 2016 (189)
  • April 2016 (143)
  • May 2016 (245)
  • June 2016 (182)
  • July 2016 (271)
  • August 2016 (247)
  • September 2016 (233)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (153)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (164)
  • April 2015 (107)
  • May 2015 (116)
  • June 2015 (119)
  • July 2015 (145)
  • August 2015 (157)
  • September 2015 (186)
  • October 2015 (169)
  • November 2015 (173)
  • December 2015 (205)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950