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Kenya Wine Agencies Limited, SCANAD Kenya Emerge Winners At The Marketers Awards 2022

BY Soko Directory Team · December 4, 2022 01:12 pm

KEY POINTS

According to the Chief Judge, Ms. Rose Kimotho MBS, the hospitality industry recorded the highest number of entries at 28.4% while manufacturing and academia contributed 27.9% and 27% respectively.

KEY TAKEAWAYS

Technology contributed about 9% whereas financial services recorded the least number at just over 7%, whereas small enterprises only comprised about 9% with large companies at 71%, and medium ones comprising about 20%.

Kenya Wine Agencies Limited (KWAL) Kibao Vodka Tru Watu Tru Campaign has been recognized as the best marketing campaign this year after receiving the Judges Choice Award at the MSK Gala and Awards 2022.

The Society, which is also celebrating its 60-year anniversary, hosts the annual award ceremony to celebrate and reward marketing and communication campaigns that have demonstrated innovation and creativity.

Speaking at the event, MSK Chairman Mr. Charles Kairuki noted that the Society was intentional in enhancing inclusivity and diversity in the Award ceremony, to uphold integrity, and credibility and encourage the participation of marketers in all sectors

This year, we received over 200 entries, which we credit to the new segmentation of categories with a focus on 6 sectors that highly influence our economy, mainly: manufacturing, health, technology, financial services, academia, and hospitality. There was also a focus on having a category that celebrated the efforts of small businesses to enhance their creativity to meet marketing objectives and targets,’ said Mr. Kariuki.

According to the Chief Judge, Ms. Rose Kimotho MBS, the hospitality industry recorded the highest number of entries at 28.4% while manufacturing and academia contributed 27.9% and 27% respectively. Technology contributed about 9% whereas financial services recorded the least number at just over 7%, whereas small enterprises only comprised about 9% with large companies at 71%, and medium ones comprising about 20%.

She further stated, ‘This is a clear demonstration that the representation of small enterprises is still insignificant and I urge the Society through the Chairperson, to work on programs and partnerships geared towards providing better accessibility to marketing training, mentorship, and services, for small enterprises.

The event which hosted over 500 participants, also culminated the Society’s 60-year celebration. Other winners included East Africa Breweries Limited (EABL), who were the overall winners of the marketing campaign of the year (Johnnie Walker To The Ones Who), Mediacomplete who won the best influencer marketing campaign of the year for their Coca-Cola Fanta #ColourEveryMoment (Fruit) Campaign and Marketing Students Association of Dedan Kimathi University of Technology (DeKUT) who won the Marketing Maverick Institution of the year award.

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system. Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

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