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Venturing into the Fresh Fruits and Juice Business

BY Soko Directory Team · May 31, 2016 07:05 am

Taking a glass of juice on a daily basis happens to be an advisable healthy habit. The health sector has for a long period of time been preaching and urging people to do this, and it seems that a good number of people across the world continue embracing the trend. Many people prefer freshly squeezed juice or bottled juice that has not been added any coloring, flavors or even preservatives.

With the increase in juice buyers, the fresh juice business continues to be very profitable, especially for those who plant he same fruits and selling them in juice form at the same time. The following are guidelines on how to successfully venture into the business:

Coming up with a niche for your juice business is the first step to be taken. For example, you can focus on selling organic juices, energy juice, juice smoothies or selling bottled juices wholesale. You will also need a variety of juicing machines, cups of varying sizes, lids, straws, napkins and equipment for cleaning machines. Cash registers or computers, point-of-sale software, writing pads and pens, and attractive menus are also needed. Consider buying recycled paper goods or goods made from sustainable materials to promote your juice bar’s commitment to healthy living.

Read: Tips on How to run a Successful Family Business

Writing a business plan that includes details about your niche; three-year operating expenses; three-year profit projections; marketing and public relations strategies; analysis of competing businesses; information about potential vendors and selling venues is very important for your business.

Any food or fruits joint must have a menu that customers will use in selecting whatever they want to eat. Create juice recipes for your business, including flavors that aren’t commonly found in grocery stores. A varied menu will give customers an incentive to patronize your business.

The next step is to contact your city’s health department to find out what permits you need to start a food business. A food enterprise license, food manager certification or food handler permit may be required. Make sure that you have obtained the licenses required by your state to operate a retail business so as to avoid trouble with the health sector and the government.

Finally, find vendors to buy produce, if you won’t be growing your own. Try to buy local to save on transportation costs. Contact farmer’s markets and growers’ associations in your area for a list of potential produce suppliers.

Article by Vera Shawiza.

 

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system. Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

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