Best 5 Investment Opportunities For SMEs In Kenya For 2020

2020 is slowly taking shape. People are struggling with Njaanuary especially after blowing everything during Christmas and New Year celebrations.
A lot has been written about available investment opportunities in Kenya but with the current economic situation, they all often seem far for the common man to even imagine.
All indications are that 2020 is not going to be any better than in 2019. People are still going to lose their jobs and businesses are still going to struggle and eventually, some will close down.
The beauty of starting a business is often on the premise of “one man’s poison is another man’s meat.” Businesses might be closing down but that doesn’t mean that you cannot set up your own business.
Here are some ideas:
Butchery

Set up and butchery and start selling meat. Who consumes meat more than Kenyans, especially in urban areas? Look for a strategic location, take some time to study the meat purchasing habits of the people around and set up yours.
Truth is, there are so many meat joints in major urban centers in Kenya but there is still a huge demand for meat.
If you want to make it in the meat business, observe cleanliness, sell fresh meat and if it is not fresh, let the customer know beforehand. Check on the pricing, selling a shilling less will have customers streaming your way. Sell beef. People love beef.
READ: Boda Boda a Significant Employer in Kenya as Imports Hit 10 Billion in 9 months
Wines and Spirits Shop

This is the recent new business that everyone seems to be running to set up and they are making money.
Most Kenyans are moving away from traditional bars and leaning towards small wines and spirits shops. Kenya is a drinking nation and the beer industry is the most lucrative after gambling.
Set up a wines and spirits shop then sell both wholesale and retail. Also, make sure you leave some space just after the counter for a small seat and table or stool for those who would want to take “shots” (only drinkers know this).
Massage Parlor

Massage services are on high demand, you just need to choose your space, offer quality services at affordable rates and you will have clients streaming your way.
Stats show that most seekers of massage services are men and are mostly willing to pay between 1,500 and 5,000 shillings depending on the quality of the service. Your pricing should, therefore, fall within that range.
Laundromat

Set up a laundromat and see how you will make money in some of these major towns, especially Nairobi. People are in need of laundry services but the majority of the available ser