Rise of Digital Commerce in Africa to Benefit up to 80 Million Youth

By Vera Shawiza / March 7, 2019




A new research by the Mastercard Foundation in partnership with BFA has revealed that the rise of digital commerce in Africa will see 80 million young people by 2030.

The study dubbed ‘Digital Commerce and Youth Employment in Africa’ indicated that the digital commerce sector had the potential of disrupting the future of work on the continent.

These workers will participate in digital commerce as consumers and, with a supportive policy environment, may also become a new group of workers called iWorkers.

These digitally connected young people who are entering the workforce will generate income in the ‘gig economy’, through direct employment with large platforms such as Amazon and Alibaba, and through small enterprises, eventually leading to more formalized work.

Digital commerce, or e-commerce, is an emerging sector across Africa. By 2030, more than 10 percent of its largely informal workforce will be using digital platforms.

Tricia Williams, Senior Manager, Strategy and Learning at the Mastercard Foundation noted that a substantial number of young people could benefit from the rise of digital commerce in Africa, lifting themselves and families out of poverty.

“Policymakers have a distinct opportunity to shape the future of work for African youth by designing growth-enabling policies. These policies need to unlock the potential of digital commerce while addressing its risks,” said Tricia Williams.

Digital Commerce and Youth Employment in Africa goes on to say that governments in Africa can immediately adopt three approaches to future-proof themselves and African youth for the various scenarios associated with the undeniable emergence of digital commerce.

Key among them gathering better data on digital commerce and employment monitoring evolving trends and promoting a wider understanding by policymakers of the issues of digital commerce and prioritizing the development of digital commerce skills in digital customer relationship management and marketing.

David Porteous, Founder and Chair of BFA, recommends policymakers to take a test-and-learn approach – targeted experimentation to formulate more comprehensive strategies and policies over time, such as a digital version of the public works program targeting youth or testing the exemption of certain labour and tax laws to encourage an active iWorker policy.

“It is inadvisable to do nothing as the next few years provide a window of opportunity for shaping a more productive labour structure,” added David Porteous.



About Vera Shawiza

Vera Shawiza is Soko Directory’s in-house journalist. Her zealous nature ensures that sufficient and relevant content is generated for the Soko Directory website and sourcing information from clients is easy as smooth sailing.Vera can be reached at: (020) 528 0222 or Email: [email protected]

View other posts by Vera Shawiza


More Articles From This Author








Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE

ARCHIVES

2019
  • January 2019 (256)
  • February 2019 (216)
  • March 2019 (214)
  • 2018
  • January 2018 (291)
  • February 2018 (220)
  • March 2018 (279)
  • April 2018 (226)
  • May 2018 (240)
  • June 2018 (178)
  • July 2018 (257)
  • August 2018 (250)
  • September 2018 (256)
  • October 2018 (287)
  • November 2018 (286)
  • December 2018 (187)
  • 2017
  • January 2017 (183)
  • February 2017 (195)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (206)
  • July 2017 (190)
  • August 2017 (196)
  • September 2017 (186)
  • October 2017 (235)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (167)
  • February 2016 (165)
  • March 2016 (190)
  • April 2016 (143)
  • May 2016 (246)
  • June 2016 (183)
  • July 2016 (271)
  • August 2016 (250)
  • September 2016 (234)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (153)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (166)
  • April 2015 (109)
  • May 2015 (117)
  • June 2015 (121)
  • July 2015 (150)
  • August 2015 (157)
  • September 2015 (189)
  • October 2015 (171)
  • November 2015 (174)
  • December 2015 (208)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950